Are you missing out on potential business right under your feet?
By Doyle Bloss, HydraMaster
I was perusing some industry flooring statistics the other day published in a weekly floor covering magazine published mainly for floor covering retailers. Through a research company, they were doing a report on the growth (or shrinkage) in sales and shipments of different types of floor coverings during 2011. The good news? Floor covering sales overall were finally headed in the right direction. Sales were up in most categories. A funny thing happened while we were watching the evolution of floor care coverings. Certainly, stone and ceramic tile continued to gain market share in both the residential and commercial markets. Wood floors, whether they be laminate, engineered, solid or even bamboo are getting lots of press. The article indicated that the sales of area rugs, oriental rugs, and investment textiles had slowed down significantly, even retreating by a couple of percentage points. There was a lot of discussion and dialogue comparing carpet-rugs-ceramic tile-resilient tile-hardwood flooring and stone .What was really interesting though is they did not make any kind of projection, nor even talk about the growing market share for finished, polished, or stamped concrete floors. This may well be one of the fastest growth areas for indoor floors. The Concrete Network has this to say about the growth of concrete flooring:
“It has become the new material of choice for designers and homeowners across the United States. Concrete floors in stained, stamped, polished, colored, painted, and personalized glory are popping up in retail stores, trendy restaurants, offices, and homes everywhere. Staining concrete floors offers numerous options for interior rooms including nearly limitless designs, colors, and even health benefits. One of the most common places you’ll see decorative concrete these days is under your feet. Whether it’s acid-stained, painted, overlays, microtoppings, radiant floors, or a unique personal floor, concrete floors offer a range unlike any other material. Concrete flooring, sometimes referred to as cement flooring, no longer has to be gray and boring. Now coloring concrete or applying textures, patterns, saw cuts, etc., can bring new life to this traditional substrate. Concrete can be so uniquely designed or so naturally colored that it blends seamlessly with other elements in a room–oftentimes, you don’t even realize it’s a concrete floor you’re standing on!”
They don’t even mention the growth of stamped concrete floors that are designed to look and appear like natural stone. In other words, concrete floors aren’t just at your local big box store or home improvement center any more. They are even “chic” in high end residential homes.
So then, what does this have to do with you? Can’t you just sweep up and mop concrete? The answer, just like it has turned out to be with ceramic and stone floors is, “not if you want it look very good.” Don’t all those large commercial buildings just use an auto-scrubber with the right pads to clean all that concrete? The answer may be yes, but once again, they may not be as clean as they appear.
Concrete does need some professional maintenance with the cleaning power and the deep restorative cleaning chemistry you are just not going to get out of a mop and bucket system or even the most sophisticated auto-scrubber. With its porous nature and sometimes uneven surface, you quickly find out that soil and oil can build up in the cracks and crevices rapidly, particularly in stamped concrete. With all this concrete going down everywhere, and fancied up every way you can imagine, a quick simple demo will reveal right before your customer’s eyes just how dirty and filthy their concrete floors have become. In fact, I would guess that you could go into any big box retailer who takes pride in the cleanliness of their concrete floors and easily “write” your initials onto their floor with soil removal utilizing your truckmount, rotary hard surface cleaning tool and the right cleaning chemistry. Professional Cleaning or Restoration Contractors equipped with the proper equipment and tools have the most efficient way to clean and restore the finished look of treated, polished, or stamped concrete floors. As the soil builds up in seams, cracks, and crevices, and as the often porous concrete absorbs in oil and soil, traditional cleaning mechanisms such as “mop and bucket” or automatic floor scrubbers simply can’t restore the appearance of this fine finished concrete to an acceptable level. The heated, high pressure cleaning solution applied to the concrete surface from a high performance portable or truckmount extractor, combined with a rotary extraction tool or specially adapted hard surface wand clean the concrete surface more effectively than any other system. Add to that fact that the waste water handling and collection ability of your truckmount or high performance portable is becoming an environmental necessity outdoors, and is almost a requirement indoors for the deep cleaning of concrete surfaces. Rotary hard surface tools used in conjunction with your high performance portable or Truckmounted extractor not only speed up the cleaning and drying of a concrete floor, they also do a much better job of removing absorbed soil and oil from the porous concrete surface.
Now, CleanMaster Cleaning Solutions from HydraMaster have created two comprehensive cleaning solutions specially formulated for cleaning, degreasing, and brightening concrete and tile floors utilizing the oxidizing power of hydrogen peroxide to create an activated effervescent solution that gets into every crevice, crack and pore of concrete to emulsify, dissolve and remove even the most stubborn soiling. QCT with OxyBreak™ is a synergistic combination of specialty surfactants, hydrogen peroxide, and D-Limonene that quickly cleans and brightens the grimiest concrete, quarry tile, and ceramic tile and grout floors, fixtures, and walls. It safely lightens and brightens grout lines without leaving water marks or residue. You get the advantage of hydrogen peroxide’s brightening power without the problems because it’s stabilized and controlled. Add to that the activating and boosting effects that OxyBreak™ has on citrus solvents, and the solution penetrates every crack, crevice, and pore to emulsify and dissolve even the most stubborn soiling and grime. If you are dealing with relatively well maintained floors that need the occasional deep cleaning and brightening, QCT with OxyBreak is your best bet.
If you encounter a much dirtier floor that has a build-up of oxidized oils and grease, you may need to start by cleaning with CleanMaster HydraBoost CT. HydraBoost CT is a powder, high powered concrete and tile and grout cleaner and degreaser designed to safely and effectively dissolve, break down, dislodge, and emulsify even the grimiest soils from concrete, finished concrete, and ceramic, porcelain, and quarry tile floors and surfaces. HydraBoost CT is designed to be used as a preconditioning agent and applied to the surface being cleaned first. HydraBoost CT is an economical cleaner and degreaser designed to penetrate porous surfaces and dissolve the toughest build-up of oil and grease. Alkaline cleaning agents and heavy duty surfactants are activated by the power of oxygen to allow the effervescent solution to clean down deep into pores, crevices, and stamp markings.
Both QCT with OxyBreak and HydraBoost CT are specifically designed to work in conjunction with high powered hard surface cleaning wands such as the RX-20 with hard floor attachments, and rotary or stationary hard surface cleaning extraction wands. Its powerful formula though, will work with virtually any brush agitation system, automatic floor scrubber, or even a mop and bucket cleaning system.
You can start adding dollars to your revenue simply with deep cleaning of concrete floors. You don’t have to unless you want to even consider the more complicated and challenging world of polishing, densifying, and re-polishing concrete floors. We are simply talking about deep cleaning these concrete floors better than they have ever been cleaned before.
CleanMaster has just published a new comprehensive hard surface restorative cleaning reference guide that details the exact procedures for cleaning concrete floors. If you would like a free copy of it, simply click here and request it.