Category Archives: Sales and Marketing

2015 – The Year of the Connector~ Ivan Turner


Today information flows at the speed of light through the internet, Linkend, Facebook, Google and sundry other mediums to allow for the sharing of relevant information that    just a few short years ago was not available. With these resources readily available and at our fingertips, each of us has the unique opportunity to connect with others from varying fields ... Read More »

Making Content More Engaging-Ivan Turner


We’ve talked a lot about inbound marketing on this site before, and unquestionably, a big part of any good inbound marketing strategy is creating content by blogging. To recap, inbound marketing is where prospects and leads come to you. A blog is ideal for this purpose because there’s a good chance that your prospects are using the Internet to search ... Read More »

The Importance of Taking a Creativity Break


A short vacation. A bike ride. A relaxing walk. An afternoon just chilling out. Time with a good book. Listening to some good music. Taking in some art. Enjoying an excellent meal. Heading to a park to enjoy nature. What do these have in common? A break from the routine gives your brain a chance to open up to new ... Read More »



Rug Summit 8 will be loaded with business-building content and surprises as well as the all-important chance to network and associate with fellow industry pros from across the country and beyond. We are still working hard on assembling our complete program, but in the meantime, here is where we are now with the agenda. Check back weekly for new details! ... Read More »

What we can learn from the downfall of Sears


Sears has been on the decline for the last decade. When I was a kid, Sears was the be-all end-all. But now, its getting its pink slip handed to it by Lowes; Home Depot. Why? We have all heard that the market is split in two—half shop on price; half shop on service. Along with service normally comes quality. Carpet ... Read More »

Make Hay While The Sun Shines


Make hay (while the sun shines). According to Cambridge dictionary, “make hay while the sun shines” is an old proverb that literally means to “make good use of an opportunity while it lasts”. It’s easy to recognize the agricultural background behind this expression. But it could just as well be applied to the carpet cleaning business. In fact this old idiom makes a lot of sense ... Read More »

The Future’s So Bright; Gotta Wear Shades

2014 Billboard Music Awards - Arrivals

The Future’s So Bright; Gotta Wear Shades Bill Yeadon Jon-Don Yes I know I ripped off Timbuk 3. But just like a good rock song needs a hook an article has to have a great headline. And the future is bright if you can get a little hint about what’s coming. So listen up; the future is not about residential ... Read More »

Turn Commercial Spill Stains Into Gold

Fixing Their Spill Stain Pain  Recurring Spill Stains Can Be A Thing of The Past I learned long ago that in sales we need to find what’s broken, find where their pain is coming from; and then demonstrate how we can fix it. With commercial carpet one of the most significant points of irritation for many commercial building owners is ... Read More »

Words Of Wisdom With The Incredible Mr Ed!


With so many details to keep track running a business its no surprise many feel frustrated, and even angry and depressed at the end of the day. Though things may seem overwhelming at times, you can help yourself and your business with these 8 handy tips.  1. SWEAT THE DETAILS  A little attention goes a long way. Staying focused on ... Read More »