Category Archives: Sales and Marketing

Words Of Wisdom With The Incredible Mr Ed!

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With so many details to keep track running a business its no surprise many feel frustrated, and even angry and depressed at the end of the day. Though things may seem overwhelming at times, you can help yourself and your business with these 8 handy tips.  1. SWEAT THE DETAILS  A little attention goes a long way. Staying focused on ... Read More »

Confessions of a serial entrepreneur

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Confessions of a serial entrepreneur..   I recently found myself in the uncomfortable position of sitting in rush hour traffic in the greater St. Louis metro area. Tooling along at a snail’s pace, I observed automobiles and sneering faces for as far as the eye could see. The snarled faces with furrowed brows I could contend with, after all it ... Read More »

Great managers keep great employees-Bill Yeadon

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by Bill Yeadon in Big Billy’s Books & Blogs, SFS Instructor’s Blog When an employee quits they usually justify it by saying “I need more money.” However, most workers have little incentive to tell their soon-to-be-former employer the truth — that they are leaving because their supervisor (or YOU- the company owner) didn’t really “manage” them.Without a good manager, their job became miserable. Remember this- ... Read More »

3 Signs of a Miserable Job

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One of the most frequent posts on Mikey’s Board is the endless search for how to find good people. In 3 Signs of a Miserable Job  Patrick Lencioni he uses storytelling to make what could have been a boring book into an entertaining fable.   #1- Anonymity People cannot be fulfilled in their work if they are anonymous. Technicians need ... Read More »

My Trip Through the Rug World

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I spent the last month attending  several rug events. Here is a little recap of my trip. Rug Lovers Tour Las Vegas The high light of the event for me was getting to see firsthand how Bill Pinckard has built a Rug cleaning plant in only 5 years. Bill and his family graciously hosted us on the second  day of ... Read More »

It’s Time To Gather Nuts

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Winter is on its way. For most carpet cleaners living in parts of the country where the thermometer dips deep into the chill zone and the white stuff covers the ground, winter brings slower business. A recent message board discussion showed that January through March are typically slower months for many cleaners. Now is the time to plan ahead. We ... Read More »

What will it take to go multi Truck? Leadership!

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What will it take to go multi Truck? Leadership. Many cleaners have dreams of wanting to be a 2-3 truck company. While that seems great you really are not at the place in my opinion to be stable. We have arrived at the 3-4 truck and it is not auto pilot. Your over head goes up you need a bigger ... Read More »

The Power of a Solid Guarantee

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The other day I went searching for a solution to cool our warehouse. We’re in Florida. Afternoon temperatures are in the mid to upper 90’s, and humidity is frequently higher than 70%. It gets HOT down here! We go into the warehouse to put out orders and the sweat starts to pour! In my online hunt I found an item ... Read More »

Need to get the phone ringing?

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We all need to be focused on keeping the phone ringing even when we are busy especially when we are busy. I started thinking about a year ago What is it we are doing well? What has gotten us to the point we are at today? What do we need to be doing to not only to maintain our business but ... Read More »

Is The USP Dead? by Bill Yeadon

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Is the USP Dead? One of the basic tenets of any business is the development of a “unique selling proposition:” (USP). This idea was developed in 1960 by Rosser Reeves. Reeves defined the USP as having three parts: 1. Each advertisement must make a proposition to the consumer—not just words, product puffery or show-window advertising. Each advertisement must say to ... Read More »

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