Category Archives: Sales and Marketing

What are you trying to achieve? ~ Ed Valentine


The American basketball coach, John Wooden once stated: “Talent is God Given; be Humble— Fame is man-made; be Thankful—-Conceit is Self-Given; be Careful”! While Talent may be God Given, we Professional Cleaners do work hard to perfect our skills, and we accomplish this through continual education no matter what our age. Therefore, be proud of what you have accomplished but ... Read More »

ServiceMonster Announces New Payment Processing Feature


  We’re excited to announce a new ServiceMonster feature: payment processing! You are now able to process credit card payments in the mobile version of ServiceMonster through Authorize.Net. We know that this has been something that people have been asking for consistently, so we’re very excited to finally debut it! Integrating Authorize.Net with your ServiceMonster account and processing credit cards ... Read More »

A Straight Flush ~ Ivan Turner


 A Straight Flush You can save 15% on car insurance by calling GEICO. Everybody knows that; but did you know that generating new business for your cleaning and restoration business begins by getting prospective buyers and potential referral sources into your sales funnel? Admittedly, there are dozens of verticals that a cleaning and restoration business can achieve growth through. However, ... Read More »

2015 – The Year of the Connector~ Ivan Turner


Today information flows at the speed of light through the internet, Linkend, Facebook, Google and sundry other mediums to allow for the sharing of relevant information that    just a few short years ago was not available. With these resources readily available and at our fingertips, each of us has the unique opportunity to connect with others from varying fields ... Read More »

Making Content More Engaging-Ivan Turner


We’ve talked a lot about inbound marketing on this site before, and unquestionably, a big part of any good inbound marketing strategy is creating content by blogging. To recap, inbound marketing is where prospects and leads come to you. A blog is ideal for this purpose because there’s a good chance that your prospects are using the Internet to search ... Read More »

The Importance of Taking a Creativity Break


A short vacation. A bike ride. A relaxing walk. An afternoon just chilling out. Time with a good book. Listening to some good music. Taking in some art. Enjoying an excellent meal. Heading to a park to enjoy nature. What do these have in common? A break from the routine gives your brain a chance to open up to new ... Read More »



Rug Summit 8 will be loaded with business-building content and surprises as well as the all-important chance to network and associate with fellow industry pros from across the country and beyond. We are still working hard on assembling our complete program, but in the meantime, here is where we are now with the agenda. Check back weekly for new details! ... Read More »

What we can learn from the downfall of Sears


Sears has been on the decline for the last decade. When I was a kid, Sears was the be-all end-all. But now, its getting its pink slip handed to it by Lowes; Home Depot. Why? We have all heard that the market is split in two—half shop on price; half shop on service. Along with service normally comes quality. Carpet ... Read More »

Make Hay While The Sun Shines


Make hay (while the sun shines). According to Cambridge dictionary, “make hay while the sun shines” is an old proverb that literally means to “make good use of an opportunity while it lasts”. It’s easy to recognize the agricultural background behind this expression. But it could just as well be applied to the carpet cleaning business. In fact this old idiom makes a lot of sense ... Read More »