Category Archives: Sales and Marketing

Equipment and Vehicle Financing Fun Facts!

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As a business owner, the purchase of equipment and vehicles can be an exciting but overwhelming experience. On one hand, you are upgrading your equipment or starting your business, while on the other hand, you are creating an expense for your company. Many questions arise when making this decision, such as finding the right equipment, various vehicle choices, and the ... Read More »

Great advice for a new or struggling cleaning business..

We have an ongoing thread here on MB right now where some excellent advice is being shared on creating work “ASAP”.   Here are some snippets..   Well this just sucks. No whining, bitching or blaming from me. It seems I may have become a stat. I think I may have to shut down. I have done everything I know to do but ... Read More »

Moving Past the Employee Roadblock

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I remember back in my early years in my cleaning business – back when I had still a full head of hair – operating as a sole operator,  doing all the cleaning jobs by myself. OK you caught me… part of that sentence wasn’t exactly true – I can’t remember a time in business when I had a full head ... Read More »

Groupon: Is It Right for Your Service Business?

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What is Groupon? Groupon is a website that offers impressive daily deals to consumers all across the United States. Small businesses sign up with Groupon to offer big discounts to customers in their city. In return, Groupon guarantees the businesses that a large number of people will take advantage of their deals. Groupon Pros: Groupon can bring you dozens of ... Read More »

Persistence Pays

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When it comes to acquiring commercial accounts – persistence can help you land that juicy account. So let’s start there – what kinds of accounts are you pursuing? Are you looking for the table scraps? Or are you going after the good stuff? For my money, I’d rather target prime accounts! Before we plan to begin any soliciting efforts to ... Read More »

How This Carpet Cleaner Won a Marketing Award

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Rob Anspach, owner of Premiere Carpet Cleaners in Lancaster, PA, was recently honored by the Business & Entrepreneurs Network for a direct mail marketing campaign that he personally created. ServiceMonster caught up with Rob to find out how he achieved his marketing success, and to see if he had any marketing advice for other carpet cleaners. 1. What are the “Marketer of ... Read More »

The Secret of The “Baker’s Dozen”

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It All Comes Back Around We’ve all heard that saying applied in many areas of life. But in business those words run deep. “It all comes back around.” That is why in this article I’m proposing that you consider giving your customers a “baker’s dozen” in every transaction that you make with them. Before we delve into talking about the ... Read More »

What I Learned About Commercial Cleaning From Mitch the Insurance Man

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What percentage of commercial work does your company handle? 100%? 75%? 50%? 25%? Less than 10%? If you’re not focusing on commercial work you may be leaving some nice profits on the carpet. In fact you may even avoid commercial work – in effect sweeping those profits right under the carpet. I’ll start by offering that there’s absolutely nothing wrong ... Read More »

20 secrets for hiring the best employees.

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Ask job interviewees these specific questions to reveal their true personality. Many carpet cleaning companies don’t grow their business, because they fear their employees are going to ruin their business. They’re correct in thinking that bad employees can do that, but incorrect in thinking all employees will. In-fact, if employees are picked carefully, they can be better then the owner ... Read More »

Big Brother is watching…

Big Brother is watching… Posted on 04 September 2012. Tags: accountability, carpet cleaning technician, employees, first impression, moment of truth, Negative Moment of Truth, professional, security, stage play, training Now more than ever you (and your employees) are “accountable”.  Never forget your clients (and prospective customers) are watching. Webcams, security systems, 2-way speaker systems (that can be turned on without your techs ... Read More »

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