Category Archives: Sales and Marketing

What we can learn from the downfall of Sears

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Sears has been on the decline for the last decade. When I was a kid, Sears was the be-all end-all. But now, its getting its pink slip handed to it by Lowes; Home Depot. Why? We have all heard that the market is split in two—half shop on price; half shop on service. Along with service normally comes quality. Carpet ... Read More »

Make Hay While The Sun Shines

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Make hay (while the sun shines). According to Cambridge dictionary, “make hay while the sun shines” is an old proverb that literally means to “make good use of an opportunity while it lasts”. It’s easy to recognize the agricultural background behind this expression. But it could just as well be applied to the carpet cleaning business. In fact this old idiom makes a lot of sense ... Read More »

The Future’s So Bright; Gotta Wear Shades

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The Future’s So Bright; Gotta Wear Shades Bill Yeadon Jon-Don Yes I know I ripped off Timbuk 3. But just like a good rock song needs a hook an article has to have a great headline. And the future is bright if you can get a little hint about what’s coming. So listen up; the future is not about residential ... Read More »

Turn Commercial Spill Stains Into Gold

Fixing Their Spill Stain Pain  Recurring Spill Stains Can Be A Thing of The Past I learned long ago that in sales we need to find what’s broken, find where their pain is coming from; and then demonstrate how we can fix it. With commercial carpet one of the most significant points of irritation for many commercial building owners is ... Read More »

Words Of Wisdom With The Incredible Mr Ed!

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With so many details to keep track running a business its no surprise many feel frustrated, and even angry and depressed at the end of the day. Though things may seem overwhelming at times, you can help yourself and your business with these 8 handy tips.  1. SWEAT THE DETAILS  A little attention goes a long way. Staying focused on ... Read More »

Confessions of a serial entrepreneur

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Confessions of a serial entrepreneur..   I recently found myself in the uncomfortable position of sitting in rush hour traffic in the greater St. Louis metro area. Tooling along at a snail’s pace, I observed automobiles and sneering faces for as far as the eye could see. The snarled faces with furrowed brows I could contend with, after all it ... Read More »

Great managers keep great employees-Bill Yeadon

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by Bill Yeadon in Big Billy’s Books & Blogs, SFS Instructor’s Blog When an employee quits they usually justify it by saying “I need more money.” However, most workers have little incentive to tell their soon-to-be-former employer the truth — that they are leaving because their supervisor (or YOU- the company owner) didn’t really “manage” them.Without a good manager, their job became miserable. Remember this- ... Read More »

3 Signs of a Miserable Job

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One of the most frequent posts on Mikey’s Board is the endless search for how to find good people. In 3 Signs of a Miserable Job  Patrick Lencioni he uses storytelling to make what could have been a boring book into an entertaining fable.   #1- Anonymity People cannot be fulfilled in their work if they are anonymous. Technicians need ... Read More »

My Trip Through the Rug World

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I spent the last month attending  several rug events. Here is a little recap of my trip. Rug Lovers Tour Las Vegas The high light of the event for me was getting to see firsthand how Bill Pinckard has built a Rug cleaning plant in only 5 years. Bill and his family graciously hosted us on the second  day of ... Read More »

It’s Time To Gather Nuts

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Winter is on its way. For most carpet cleaners living in parts of the country where the thermometer dips deep into the chill zone and the white stuff covers the ground, winter brings slower business. A recent message board discussion showed that January through March are typically slower months for many cleaners. Now is the time to plan ahead. We ... Read More »

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