Internet marketing

Askal

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Has anyone heard of a marketing company called Ask Dick Wagner? Any suggestions on a marketing consultant specializing in seo? Thanks
 

TomKing

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Indianapolis
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Tom
Has anyone heard of a marketing company called Ask Dick Wagner? Any suggestions on a marketing consultant specializing in seo? Thanks
First of all from reading his website I doubt he could be both a Restoration Marketing Guru and a SEO wiz. He probably farms SEO out.
SEO is so massive and changes so fast no way could you do that, teach realtors and insurance adjusters and coach owners on how to get more water jobs.

I look for specialists in both those areas.

Call Big West Marketing they do great.
 

Ivan Turner

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Ivan Turner
I had sent my Vice President from my previous company to Dicks 3 day class. Dick has a very solid program that can benefit any restorer. I'm not certain about carpet cleaning, but restoration, yes. As I recall, Dick was formerly with Service Master at an executive level.
 

Desk Jockey

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Rico Suave
He has some great articles on his website.

A few eye opening bits of commentary too. :winky:

"Stop, Drop & Roll" marketing is dead"


"Remember just a few years ago when you gave a plumber a $50 referral fee for sending you a job? Today that fee is $500 minimum, and yes, some are paying 5% to 10% or more finder’s fee, (kickback, bribe, payola) based on the total invoice. Really? How sad and how likely this is going to collapse when we least expect it. Already several states have enacted or have pending legislation to make the practice illegal, especially when insurance is involved. Be forewarned.
"
 

Shane Deubell

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He has some great articles on his website.

A few eye opening bits of commentary too. :winky:

"Stop, Drop & Roll" marketing is dead"

"Remember just a few years ago when you gave a plumber a $50 referral fee for sending you a job? Today that fee is $500 minimum, and yes, some are paying 5% to 10% or more finder’s fee, (kickback, bribe, payola) based on the total invoice. Really? How sad and how likely this is going to collapse when we least expect it. Already several states have enacted or have pending legislation to make the practice illegal, especially when insurance is involved. Be forewarned.
"

Do you see that too?
 

Desk Jockey

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Yes the stop drop & roll doesn't work for developing a relationship when too much of the focus is spent on delivering goodies and not enough time is spent on selling the company. Agents are too worried about losing their book of business to the internet to care about some cookies, donuts or promo items left to them.

The money thing, its been a long time coming. We've never bought into that concept and felt it has just gotten way out of hand and something needed to be done.

The insurance repair industry is very volatile as programs and ways of adjusting claims are changing. Not necessarily to the benefit of the restorers.
 

Ivan Turner

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Jefferson City Missouri
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Ivan Turner
Richard, I agree with not using money as a way to lure plumber referrals. So far as agents ~ many of my steady referral sources are from captive agents; State Farm, American Family and even an All State agent. Anyone who believes that Vendor programs can not be circumnavigated are losing out on a lot of potential revenue. (I agree with most that program work can suck) The doughnuts, cookies and other premiums are nothing more than tools used to soften the unexpected walk in.

Sales reps MUST KNOW by the 3rd visit if an agent is going to serve as a referral source.
 
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Hoody

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Oct 24, 2007
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Bowling Green, Ohio
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Steven Hoodlebrink
He never called ME back ...

Peaches and Clean's ignore Marty fee is funding my Clearwater trip.

:pig:

Last message I sent you had my email address. I dont like having too much biz convo on here since it's Mike and Fred's sandbox.
 

Connor

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Connor
Same guy that played guitar for Alice Cooper and some tracks on Kiss Destroyer?
 

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