MB Auctions
Member
- Joined
- Sep 15, 2014
- Messages
- 92
Up for grabs is a front row seat at the Jon Don's Strategies For Success of your choice of time and location
Good for the next two years.
SFS Seminar Curriculum- Day by Day
We get this all the time. Maybe Michael Gerber, author of “The E-Myth Revisited, said it best,“My experience has shown me that the people who are exceptionally good in business aren’t so because of what they know but because of their insatiable need to know more.”
We all know that sadly the carpet cleaning industry is full of mediocre business owners working like slaves while scratching out a lower-middle-class existence. (Many of them are your “competitors”)
This is just so very sad simply because the carpet cleaning business can be your road to wealth- IF you do it right!
So how about you? Are you happy with the status quo? OR do you have“an insatiable need to know more?”Or maybe you just want to know EXACTLY what the heck is this thing called “SFS”!
Well, only since you asked, we invite you to peruse this day-by-day outline …
Day 1Day 2Day 3Day 4Day 5
SFS Seminar Curriculum: Day 1 – Monday
It’s All About Making Changes
Change starts with you
10 Ways to make change stick.
Building a High Performance Restoration and Cleaning Company
Know yourself-Grow yourself
Know your people-Grow your people
Know your business-Grow your business
Identifying Critical Growth Points
Insulating Your Company Against Disaster
The Entrepreneurial Conspiracy
Blurred Vision
No-Accountability
Heroic Managing
E-Drift
Hiding Out
Swollen Ego
Pricing forProfit
The 7 Key Steps to “Thumb-nail”Your Price
The “Five M’s” of Cost of Sales
4 different forms to help you analyze your “Five M’s”
Pricing Forms to help you set profitable prices.
Production Logs to keep track of your employees (and yourself!)
Quick Job Costing Worksheet to price any commercial cleaning contract.
Winning withEmployees
Surrounding Yourself With ‘A” Players-
Hiringthe Very Best People
Start with Great People
Analyzing your personal “Hiring Traps”
The “Eternal Search” for Quality Employees
Where are they “hiding” now- how to find them!
How to write a “killer employment ad”
7 great sample ads for carpet cleaning employees
Avoiding Discrimination Charges & Lawsuits
The “six protected classes”
What you legally ask- and what you can’t!
Screening Your Prospects
A great “phone interview” screening form
8 hints on a loser employee BEFORE they say anything.
The Application Review
10 ways to see if they are lying on a job application
Preparing for the Job Interview
How to check references and get the “real story”
A sample Reference Verification Form
Performing the Job Interview
A Pre-Employment Written Questionnaire
Interviewing Systems
Conducting the Second Job Interview
Strategies for Success Welcome Reception- Networking outside of class. “Adult refreshments” served!
SFS Seminar Curriculum: Day 2 – Tuesday
Marketing
Start with“Why”
Your Marketing Plan Questionnaire
The Four Components of Marketing
Demographics
Marketing to Women
Communication
Hub Marketing: Residential
Hair Salons
Carpet & Furniture Retailers
Interior Designers
Veterinarians
Pet Spas
School Bands
Mobile Home Parks
Face-to-Face Sales
Commercial Markets: An analysis
Hub Marketing: Commercial
Networking Groups
Effective Selling for Non-Selling People(Presented by Chuck Violand)
Sales management and route selling for commercial and restoration accounts.
Restoration Marketing
Adjusters/Agents
Police/Fire
Plumbers, Roofers, Delivery Service
Industrial Hygienists
Property/Real Estate Agents
Schools, Universities
Networking Groups
Media Tools
Business cards
Direct Mail
Radio,TV,Newspaper
Door Hangers
Digital andSocial Media
Websites
SEO
BloggingFacebook
Twitter
Social Media Plan
Customer Retention
Newsletters
Spotters
Marketing Never Stops
Design Your Marketing Calendar
The SFS Marketing TOP 10 List
SFS Seminar Curriculum: Day 3 – Wednesday
5 Vital Questions- an in-depth examination of your business … andyour life.
The “Big Picture”: Economics 101
Goods versus Services
The 80% Principle
Your “Three Legged Business Stool”
Residential
Restoration
Contract Commercial/Janitorial
Making theCheerleader- Why and how?
Dramatically exceeding the“Base Line”
Moments of Truth
Value Added Serviceand the 80% Principle
Success With Employees
Getting your people on board.
“Making It Easier To Do It Right Than Do It Wrong!”
The Service Circle- your Customer Cheerleader “assembly line”.
Building your very own BusinessInfrastructure
Guidelines forsystemsandprocedures
Your Business Infrastructure check-list
“Strength in Numbers”: The SFS TIPS Program
Commercial and Restoration Selling (The Good, the Bad and the Ugly!)
Hiring a sales person- the pros and cons
How to sign up restoration/commercial “toll booths”
The 8 Step DSM Selling System for restoration/commercial
Using a CCA form
How to “close the sale”
Your “Commercial Sales Kit”
Working with the restoration/commercial “Gate Keeper”
How to “close the sale” – guaranteed!
“Git’er done!”Commercial work logistics
How to build “encapsulation routes”
Systems and procedures for profitable restoration work
Wednesday Social Night- Dinner and drinks on Jon-Don!
SFS Seminar Curriculum: Day 4 – Thursday
The “Five Steps” to Value Added Service
(We’ll talk about Step #4 and #5 on Friday morning.)
Step #1-“Make it easier for your employees to do it right than to do it wrong.”
Your Business Lifeline:Telephone Phone Formats- why and how?
Basic but often overlooked phone “no-no’s”
Better communicating over the phone
A killer phone script that answers that darn“How much do you charge?”question.
Residential, Commercial and RestorationInspectionsthat Sell!
The eternal debate:“Pre-inspecting versus pricing-over-the-phone?”
Carpet Cleaning and Restoration pre-inspection guidelines
A tool check-list for pre-inspections (Including a two page Restoration Pre-inspection Tool Checklist.)
Step by step through pre-inspections scripts that (almost) always will get you the job.
A guaranteed answer to the old“let me check with my husband and I’ll get back to you”smoke-screen!
Concurrent teaching of both carpet cleaning and restoration “stage play scripts”- scene by scene.
“Making it easier”to Sell Carpet Protector and other “ASO’s”
How to give your tech a $4.00 per hour raise- and yet you make MORE money too!
6 reasons why you don’t sell more carpet protector.
12 ways to “pre-sell” protector (Without your tech having to say a word!)
Getting your employees on board to sell more protector.
3“Magic Phrases”that will triple your protector sales.
A word for word“killer script”for Scotchgard.The 12 month “Spot and Spill Warranty” for protector- Why and how?4 steps to making Value Added Service happen in your company.
Step #2- Keep only the very bestemployees- how to build a “family”.
The Eight Simple Things you must provide to keep happy employees long term.
Step #3- Tell thesegreat people “what to do”.
A 9 point “Employee procedure check list”.
How to “start them off right”- the first two weeks.
7 “Employee Orientation Guidelines”
“Fast Track Training”- Crew chiefs in two weeks!
A complete 16 page sample employee handbook for a cleaning company.
Down in the trenches: Now YOU will build your own “Personal Action Plan” tonight
SFS Seminar Curriculum: Day 5 – Friday
First, we review the first three of theFive Steps to Value Added Service
Step #4- Let your employees know how they are doing.
8 Guidelines for effective employee evaluations
9 Steps to valuable staff meetings with a great ROI and then if they STILL won’t get on board…
Step #5- “Get marginal people out of your company- and your life.”
7 Reasons why you need to quit putting off firing bad employees.
8 Tough Questions to ask BEFORE you impulsively fire anyone.
6 Guidelines on HOW to legally (and compassionately) fire an employee.
“Good fences make good neighbors”- Why and how you should introduce employee security procedures into your company.
“Digging for the dirt”- why you should be making daily “Quality Check calls”
7 guidelines on making your Q/C calls.
All the written procedures and systems on how to set up routine Q/C calls.
Unhappy customers- Why you should be delighted every time acustomer complains!
9 pro-active steps to turn an unhappy clients into a “Turbo Cheerleader”!
Imagine getting paid a year in advance! A review of the SFS“Stay Beautiful”program.
9 reasons why theStay Beautifulprogram may revolutionize your company.
Look before you leap- the downside to theStay Beautifulprogram.
How you (and your techs) can sell theStay Beautifulprogram.
A review of the completeStay Beautifulprogram “Infrastructure”. (All procedures included)
How to totally (and sneakily) defeat a “price haggling” customer!
7 ways you need to change to make a profit with “price conscious” clients.
A 5 Step System that converts “cheap” residential, commercial and restoration prospects into your customers.
Overcoming the“Smoke Screen Objection”
A few parting thoughts:
8 steps toget startedwith Value Added Service in your company
Video: On living a “good life”.
10 essential points for successfully “Leading on the Home Front”.
A few final words from“Papa Nick” Paolella…
Comments are closed.
Jon Don's SFS class of your choice!
Good for the next two years.
SFS Seminar Curriculum- Day by Day
We get this all the time. Maybe Michael Gerber, author of “The E-Myth Revisited, said it best,“My experience has shown me that the people who are exceptionally good in business aren’t so because of what they know but because of their insatiable need to know more.”
We all know that sadly the carpet cleaning industry is full of mediocre business owners working like slaves while scratching out a lower-middle-class existence. (Many of them are your “competitors”)
This is just so very sad simply because the carpet cleaning business can be your road to wealth- IF you do it right!
So how about you? Are you happy with the status quo? OR do you have“an insatiable need to know more?”Or maybe you just want to know EXACTLY what the heck is this thing called “SFS”!
Well, only since you asked, we invite you to peruse this day-by-day outline …
Day 1Day 2Day 3Day 4Day 5
SFS Seminar Curriculum: Day 1 – Monday
It’s All About Making Changes
Change starts with you
10 Ways to make change stick.
Building a High Performance Restoration and Cleaning Company
Know yourself-Grow yourself
Know your people-Grow your people
Know your business-Grow your business
Identifying Critical Growth Points
Insulating Your Company Against Disaster
The Entrepreneurial Conspiracy
Blurred Vision
No-Accountability
Heroic Managing
E-Drift
Hiding Out
Swollen Ego
Pricing forProfit
The 7 Key Steps to “Thumb-nail”Your Price
The “Five M’s” of Cost of Sales
4 different forms to help you analyze your “Five M’s”
Pricing Forms to help you set profitable prices.
Production Logs to keep track of your employees (and yourself!)
Quick Job Costing Worksheet to price any commercial cleaning contract.
Winning withEmployees
Surrounding Yourself With ‘A” Players-
Hiringthe Very Best People
Start with Great People
Analyzing your personal “Hiring Traps”
The “Eternal Search” for Quality Employees
Where are they “hiding” now- how to find them!
How to write a “killer employment ad”
7 great sample ads for carpet cleaning employees
Avoiding Discrimination Charges & Lawsuits
The “six protected classes”
What you legally ask- and what you can’t!
Screening Your Prospects
A great “phone interview” screening form
8 hints on a loser employee BEFORE they say anything.
The Application Review
10 ways to see if they are lying on a job application
Preparing for the Job Interview
How to check references and get the “real story”
A sample Reference Verification Form
Performing the Job Interview
A Pre-Employment Written Questionnaire
Interviewing Systems
Conducting the Second Job Interview
Strategies for Success Welcome Reception- Networking outside of class. “Adult refreshments” served!
SFS Seminar Curriculum: Day 2 – Tuesday
Marketing
Start with“Why”
Your Marketing Plan Questionnaire
The Four Components of Marketing
Demographics
Marketing to Women
Communication
Hub Marketing: Residential
Hair Salons
Carpet & Furniture Retailers
Interior Designers
Veterinarians
Pet Spas
School Bands
Mobile Home Parks
Face-to-Face Sales
Commercial Markets: An analysis
Hub Marketing: Commercial
Networking Groups
Effective Selling for Non-Selling People(Presented by Chuck Violand)
Sales management and route selling for commercial and restoration accounts.
Restoration Marketing
Adjusters/Agents
Police/Fire
Plumbers, Roofers, Delivery Service
Industrial Hygienists
Property/Real Estate Agents
Schools, Universities
Networking Groups
Media Tools
Business cards
Direct Mail
Radio,TV,Newspaper
Door Hangers
Digital andSocial Media
Websites
SEO
BloggingFacebook
Social Media Plan
Customer Retention
Newsletters
Spotters
Marketing Never Stops
Design Your Marketing Calendar
The SFS Marketing TOP 10 List
SFS Seminar Curriculum: Day 3 – Wednesday
5 Vital Questions- an in-depth examination of your business … andyour life.
The “Big Picture”: Economics 101
Goods versus Services
The 80% Principle
Your “Three Legged Business Stool”
Residential
Restoration
Contract Commercial/Janitorial
Making theCheerleader- Why and how?
Dramatically exceeding the“Base Line”
Moments of Truth
Value Added Serviceand the 80% Principle
Success With Employees
Getting your people on board.
“Making It Easier To Do It Right Than Do It Wrong!”
The Service Circle- your Customer Cheerleader “assembly line”.
Building your very own BusinessInfrastructure
Guidelines forsystemsandprocedures
Your Business Infrastructure check-list
“Strength in Numbers”: The SFS TIPS Program
Commercial and Restoration Selling (The Good, the Bad and the Ugly!)
Hiring a sales person- the pros and cons
How to sign up restoration/commercial “toll booths”
The 8 Step DSM Selling System for restoration/commercial
Using a CCA form
How to “close the sale”
Your “Commercial Sales Kit”
Working with the restoration/commercial “Gate Keeper”
How to “close the sale” – guaranteed!
“Git’er done!”Commercial work logistics
How to build “encapsulation routes”
Systems and procedures for profitable restoration work
Wednesday Social Night- Dinner and drinks on Jon-Don!
SFS Seminar Curriculum: Day 4 – Thursday
The “Five Steps” to Value Added Service
(We’ll talk about Step #4 and #5 on Friday morning.)
Step #1-“Make it easier for your employees to do it right than to do it wrong.”
Your Business Lifeline:Telephone Phone Formats- why and how?
Basic but often overlooked phone “no-no’s”
Better communicating over the phone
A killer phone script that answers that darn“How much do you charge?”question.
Residential, Commercial and RestorationInspectionsthat Sell!
The eternal debate:“Pre-inspecting versus pricing-over-the-phone?”
Carpet Cleaning and Restoration pre-inspection guidelines
A tool check-list for pre-inspections (Including a two page Restoration Pre-inspection Tool Checklist.)
Step by step through pre-inspections scripts that (almost) always will get you the job.
A guaranteed answer to the old“let me check with my husband and I’ll get back to you”smoke-screen!
Concurrent teaching of both carpet cleaning and restoration “stage play scripts”- scene by scene.
“Making it easier”to Sell Carpet Protector and other “ASO’s”
How to give your tech a $4.00 per hour raise- and yet you make MORE money too!
6 reasons why you don’t sell more carpet protector.
12 ways to “pre-sell” protector (Without your tech having to say a word!)
Getting your employees on board to sell more protector.
3“Magic Phrases”that will triple your protector sales.
A word for word“killer script”for Scotchgard.The 12 month “Spot and Spill Warranty” for protector- Why and how?4 steps to making Value Added Service happen in your company.
Step #2- Keep only the very bestemployees- how to build a “family”.
The Eight Simple Things you must provide to keep happy employees long term.
Step #3- Tell thesegreat people “what to do”.
A 9 point “Employee procedure check list”.
How to “start them off right”- the first two weeks.
7 “Employee Orientation Guidelines”
“Fast Track Training”- Crew chiefs in two weeks!
A complete 16 page sample employee handbook for a cleaning company.
Down in the trenches: Now YOU will build your own “Personal Action Plan” tonight
SFS Seminar Curriculum: Day 5 – Friday
First, we review the first three of theFive Steps to Value Added Service
Step #4- Let your employees know how they are doing.
8 Guidelines for effective employee evaluations
9 Steps to valuable staff meetings with a great ROI and then if they STILL won’t get on board…
Step #5- “Get marginal people out of your company- and your life.”
7 Reasons why you need to quit putting off firing bad employees.
8 Tough Questions to ask BEFORE you impulsively fire anyone.
6 Guidelines on HOW to legally (and compassionately) fire an employee.
“Good fences make good neighbors”- Why and how you should introduce employee security procedures into your company.
“Digging for the dirt”- why you should be making daily “Quality Check calls”
7 guidelines on making your Q/C calls.
All the written procedures and systems on how to set up routine Q/C calls.
Unhappy customers- Why you should be delighted every time acustomer complains!
9 pro-active steps to turn an unhappy clients into a “Turbo Cheerleader”!
Imagine getting paid a year in advance! A review of the SFS“Stay Beautiful”program.
9 reasons why theStay Beautifulprogram may revolutionize your company.
Look before you leap- the downside to theStay Beautifulprogram.
How you (and your techs) can sell theStay Beautifulprogram.
A review of the completeStay Beautifulprogram “Infrastructure”. (All procedures included)
How to totally (and sneakily) defeat a “price haggling” customer!
7 ways you need to change to make a profit with “price conscious” clients.
A 5 Step System that converts “cheap” residential, commercial and restoration prospects into your customers.
Overcoming the“Smoke Screen Objection”
A few parting thoughts:
8 steps toget startedwith Value Added Service in your company
Video: On living a “good life”.
10 essential points for successfully “Leading on the Home Front”.
A few final words from“Papa Nick” Paolella…
Comments are closed.
Jon Don's SFS class of your choice!
