Of course, the 2 marketing guys above would give a thumbs up on selfies, family, and kids pictures in your advertising. The most I would say is a great pic of your truck and lettering. I for one just pass by any ads that depict kids, or selfies. It's a turn off for me.....like they are marketing on the custys emotions. But if it works in your market, use it.
I have a few local advertisers, some CC'ers, that use selfies of them with their product, or even holding a wand. I'd say in most of these, if not all, they haven't cleaned a carpet (or whatever they are selling) in many, many years. I think it's cheezy looking. But only my opinion in my market.