Bob Foster
Member
- Joined
- Oct 8, 2006
- Messages
- 8,870
I was thinking it would be good to get together a few people with my company and do a joint unaddressed ad mail campaign for my area.
I have done it on my own at a cost of $3500 but it failed I believe do to my content. I have learned a lot since then in my messaging.
This would be going to about 28,000 single family homes.
I felt that if I put a real high quality booklet together that had some retainable or interesting readability characteristics that it my be better received and translate into a good advertising investment.
The people I would be doing this with would be
Painter
Quality landscaper - designer
Handyman Service
and Me
All relate to a level of appearance and we are all after the identical targeted demographics and geographic of higher income customers.
We figure it might cost around $1200-$1400 each to make a slick publication. We were thinking of doing it at least twice.
What does everyone think?
Has anyone done anything like this?
What would you use as the other info in the booklet for keep-ability IE cooking stuff, home maintenance stuff, fashion, decorating ideas.
Thanks for your help
I have done it on my own at a cost of $3500 but it failed I believe do to my content. I have learned a lot since then in my messaging.
This would be going to about 28,000 single family homes.
I felt that if I put a real high quality booklet together that had some retainable or interesting readability characteristics that it my be better received and translate into a good advertising investment.
The people I would be doing this with would be
Painter
Quality landscaper - designer
Handyman Service
and Me
All relate to a level of appearance and we are all after the identical targeted demographics and geographic of higher income customers.
We figure it might cost around $1200-$1400 each to make a slick publication. We were thinking of doing it at least twice.
What does everyone think?
Has anyone done anything like this?
What would you use as the other info in the booklet for keep-ability IE cooking stuff, home maintenance stuff, fashion, decorating ideas.
Thanks for your help