I have been swamped but with the 4th of July I noticed things for next week have thinned out a little. I'm sure it will fill in but i'm not taking any chances. I have 17,000 EDDM mailers that i'll be trickling out. I'm tired of them taking up space in my garage and office. Today I sent out 490 and Thursday I'll send out another 970. These EDDM got me going when I had just started my business. I had zero customers and needed to figure out a way to get the phone ringing. I started doing $99 whole house specials up to 1,600 sqft with just my porty and Rotovac powerwand. Holy crap, that almost killed me. It did shoot me out of a cannon and I gradually started increasing my EDDM prices.
I don't really need to mail these out and I'm not terribly excited about the pricing, but my plan is to get the remaining 17k out and get so much volume going I can hire a helper and get him trained.
I get a pretty good return from my EDDM work with usually a ROI of 4:1 with the lowest being a 2:1. That doesn't take into consideration of all the repeats or referrals generated. I target the mail courier routes that make $50k+ a year. I track all my mailers on a map I have pinned to my office door. Each route is highlighted in different colors and all the demographic info for the route is written.
I'm at the point now where I really don't need to do it, but now it's more like a fishing adventure. Put them out there and see what I can reel in. Plus this last winter scared the crap out of me when the slow period hit. I made all my bills, but it was close.
Guy's, don't give me a bunch of flack about my pricing. I'm determined to grow my biz and get my 870 paid off before winter hits. More urine please!
I don't really need to mail these out and I'm not terribly excited about the pricing, but my plan is to get the remaining 17k out and get so much volume going I can hire a helper and get him trained.
I get a pretty good return from my EDDM work with usually a ROI of 4:1 with the lowest being a 2:1. That doesn't take into consideration of all the repeats or referrals generated. I target the mail courier routes that make $50k+ a year. I track all my mailers on a map I have pinned to my office door. Each route is highlighted in different colors and all the demographic info for the route is written.
I'm at the point now where I really don't need to do it, but now it's more like a fishing adventure. Put them out there and see what I can reel in. Plus this last winter scared the crap out of me when the slow period hit. I made all my bills, but it was close.
Guy's, don't give me a bunch of flack about my pricing. I'm determined to grow my biz and get my 870 paid off before winter hits. More urine please!
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