As Scott said, the pricing has many variables. One area, unfortunately, that the pricing software does not consider is the skill level and quality of equipment used.
I see all too often when someone will do one job with help, then think they are qualified to do the same job alone the next time.
Seriously, WDR has evolved from child's play and has become a serious and technical business with considerable overhead and great liability.
Carpet cleaners rush into doing restoration without adequate training, adequate equipment and meters and adequate insurance coverage.
The problem is derived from carpet cleaners seeing the dollar amounts earned on restoration jobs and they can't wait to pocket the cash.
All I can say to that, is get training, buy the right equipment and meters, and pay out the HUGE bucks for insurance. Once that is done, then one is entitled to earn the prices charged in the market for the work.