The woman behind this came in to show us her pre-production concepts and fabrics. Initially she was going to set up a network of rug cleaners that the rugs would be sent to. After tossing a few bad fabric choices aside and recommending pre-shrunk fabric, we all knew that professional cleaning wasn't going to be needed.
Best of luck to her and her biz. It's a concept that will work well for millenials living in condos, but I think actual rugs will still be the choice for grown-ups.