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Protector Sales Declining?

In my conversations with cleaners, and my observations of current trends of protector sales and purchases, its become clear to me that the sales of protector after carpet and upholstery cleaning continue to decline.

Some industry persons point to current economic conditions, but based on what I’ve observed, I believe its much deeper than this.

Consider the events of the past decade. Could it be . . .

Health Issues?
* A “warning letter” is sent to consumers nationwide from a labor group that had a conflict with a major protector manufacturer. Regardless of the motive, it put fear and doubt into the consumers’ minds about protector safety. It also created fear and doubt in the minds of many cleaners!

Lack of Clarity From Carpet Industry?
* Carpet manufacturers state that carpet protector is no longer necessary on carpets made from their new fiber technology, and/or that they incorporate new protector technology at the manufacturing level.

Inferences were made in print, and said verbally by uninformed carpet salespeople that the application of protector might even void a carpet warranty. This obviously impacted consumer purchases of protector, and also frightened cleaners into not offering protector at all; since trying to determine what type of carpet anyone owns is nearly impossible without exhaustive research and availability of documentation.

Cable Advertorials, Pitchmen Super Guarantees?
* The prevalence of consumer owned carpet cleaning machines and spotting machines have lessened the fear of spills and soiling between professional cleaning.

Changing Marketplace?
*The higher percentage of hard surfaces in homes, thus limiting the amount of available carpet that can have protector applied.

While many of the upscale consumers are experiencing real or imagined financial pressures, I won’t accept the “bad economy factor” as a major contributor to this trend because of increasing sales of hard surface cleaning services, rug cleaning services, and deodorization and decontamination services.

These are, of course, simply my observations and opinions gathered from my experience and perspective. I would appreciate feedback from those who read this regarding your observation of trends in your market area.

Please feel free to email me with the form below:

Article source: http://www.jimscleanchat.com/protector-sales-declining/

When Dark Colored Fabrics “Water Mark”

Most articles about water marks (“water stains” “rings”) discuss how sizing that is dissolved by spills or spotting creates stains in the form of a ring that can be challenging to remove.  Most water stains of this type encountered by cleaners are seen on white and light colored fabric.

When water marks occur on dark colored fabrics, however, the cause may be different…

For complete article, please visit…
http://www.ecleanadvisor.com/public/901.cfm

Article source: http://www.jimscleanchat.com/when-dark-colored-fabrics-water-mark/

Deodorizing, FAQs, Fine Fabric Care, Odor Control, Spotting | Jim Pemberton | January 20, 2012 3:24 pm

Article source: http://www.jimscleanchat.com/urine-treatment-on-fine-fabrics-what-defines-success/

Not All Upholstery Is Worth Cleaning!

(Don’t Waste Time and Money on Cheap Furniture)

I recently had a discussion with a lady who was preparing to have a sofa reupholstered.  The old fabric was worn and faded, and surely not worth having cleaned.

But neither did the lady want to replace the sofa.  She rightly noted that the furniture itself was solid and well made, and only needed new fabric.   She so loved this piece of furniture that she intended to keep it for a lifetime.   She also felt, based on some shopping she had done, that she could never find another sofa so well made.

She is going to spend much more to reupholster this fabric today than the piece of furniture cost her when she originally purchased it!

Conversely, I also recently noted sofas for sale for only a few hundred dollars.

Such furniture might not last more than a few years before falling apart.  But many consumers who are price oriented and who do not think ahead when they buy are filling their homes with furnishings that cannot be described as anything other than cheap.

What does this mean to you, the “Fine Fabric Care Specialist“?

Customers who will pay a fair price for taking care of their carpet may NOT see the same value in your upholstery cleaning service!

The investment of time, products, and skill in cleaning upholstery fabrics is such that some cleaners struggle with the fact that they can’t seem to get paid enough to make upholstery cleaning as profitable as carpet cleaning.  Its easy to say that you should just “raise your prices”, but if you do so without recognizing that some furniture can be replaced for not much more than you might have to charge to clean it, you will likely become frustrated with your prospects objections to your pricing.

You need to find customers such as the lady that I know who is having her furniture reupholstered.   People who see their home furnishings as a long term investment, and who are more concerned with décor than function are very often your best prospects for “fine fabric care services”, as well as related carpet, rug, and hard surface care in their homes.

When you seek to establish your pricing for “fine fabric care”, bear in mind what your service is worth, and what profit you deserve.   That price will be one that will be very well received by the type of customer who values their belongings, and wants to preserve their investments for years to come.

Lisa Wagner and I have developed a serious training program for those who want to become specialists in rug and fine fabric care.This is not the typical sit in a classroom and get “powerpointed” to death course. It’s limited to those who want to be the best in the craft in their region.We are currently finalizing the companies we will work with in 2012, so if you are interested in more details, please fill out the form below and we will email you more info.

Article source: http://www.jimscleanchat.com/not-all-upholstery-is-worth-cleaning/