I spent a few hours dissecting the issues - 99.99% of them from yp.com
It's a system designed to bring in more erroneous calls via "spamming" (in about 15 different ways) than anything else - as well as become the worlds most expensive directory assistance / white pages / 411 service.
ATT chalks it up as oversight, "or the way it is" - however a well planned robbery is what it amounts to.
I went in knowing I'd be babysitting this - and that there would be something dirty going on, but figured It was worth one last shot at finding a viable yellow pages option knowing I'd have the resources to manage and fight the issues.
I am submitting to ATT what I have come up with - and they can fix the issues, make the proper credits, or not get paid.