When your schedule is booked up for a week or 2 in advance, how are you spending on marketing? Since beginning of October, we have been booked up each day without spending anything on marketing. This month I've only put $50 towards FB just to keep our name out there. We are ranking high on google for a couple of keywords. These google organic clicks are sending us around 50 unique visitors (located in our area) to the site per day. Would you recommend to put a certain non-variable amount towards advertising each month even if you are booked up? Don't want people to forget us when it comes slower months next year. Only thing I will be spending on for the rest of this month will be reminder cards.