Getting To Know Lisa Wagner

Mikey P

Administrator
Joined
Oct 6, 2006
Messages
112,312
Location
The High Chapperal
too fun!

I'm assuming Joe made his gazillions coaching Carpet Cleaners correct?
No trust fund or winning lotto tickets right?

Amazing man. Really.

-I would have to guess that he ran out of fresh ideas of his own to sell his members at least five years ago if not ten. Only so many ways to attract new clients. Yes? No? You tell me..

-We have seen where he holds contests for the best "new" marketing idea from his students. I'm sure the winning idea is a real ring dinger and gets used right away but I'm wondering at what pace does he sell all the other submissions back to the Piranha members?

-If you had to compile all the Certified Piranha Marketing gems into one list, how long would it be?

-One final Q for tonight, what is the NUMBER one used (not necessarily successful) JP gem used through out his history as a Carpet Cleaning Mentor?
 

Doug Cox

Supportive Member
Joined
Dec 17, 2006
Messages
4,726
Location
Delavan, WI
Name
Doug Cox
LisaWagnerCRS said:
-Do you have any tattoos?

Nope. Though I did think about getting one like Marty's... that tattoo of a butt on his face. Decided against it. I didn't want to be a poser.
(Sorry Marty ... couldn't help myself.)

Yeah, I think Lisa belongs here.
 

Desk Jockey

Member
Joined
Oct 9, 2006
Messages
64,833
Location
A planet far far away
Name
Rico Suave
Damn dude, I'm surprised you got up off the floor from that one.

She sucker punched you and that's just not right. Funny as hell, but not right! :lol:
 

truckmount girl

1800greenglides
Joined
Oct 7, 2006
Messages
8,880
Location
Sun City, CA
Name
Lisa Smith
Hi Lisa,

Regarding Ethical Services....aside from the "warning" which is not an issue anymore, I wonder what your position is on the whole idea of paying to be listed as ethical? How rigorously do you screen those applying to be listed? Does ES assume the liability if someone on your list commits a criminal or less than ethical act at a customers home or business? What makes ES better than the other online rating/review sites like Angie's List, Merchant Circle, etc.?

Take care,
Lisa
 

roro

Member
Joined
Oct 18, 2006
Messages
1,198
Location
Wellington
Name
Ross Craig
admiralclean said:
Regarding the dinner ... if you'll take off your shoes, I promise not to talk with my mouth full.

What's this? Some Southern fetish?
You kiss a gods feet - you don't suck the toes.- :shock:

roro
 

Jim Pemberton

MB Exclusive.
Joined
Oct 7, 2006
Messages
12,021
Name
Jim Pemberton
I knew once this thread went in this direction it would come to this... :oops:
 

Desk Jockey

Member
Joined
Oct 9, 2006
Messages
64,833
Location
A planet far far away
Name
Rico Suave
misspeak.gif



For once it wasn't me that took it there. 8)
 

Lora Olson

Member
Joined
Mar 5, 2007
Messages
432
Lisa,

I wasn't married until I was 40 yrs old, and I got that question a lot too. I'll share my response and use it as you would like...

"I'd rather be single my whole life than divorced once."

I didn't come from a divorced family, but I've seen it's affects/effects on our society, and being single wasn't as bad as being divorced...for SURE!!

:)
 

Art Kelley

Supportive Member
Joined
May 19, 2007
Messages
4,200
Location
Clawson,mi
Name
Rainbow Carpet And Upholstery Cleaning
Ethical Services is just sleazy and unethical and absurd. Some company you guys know nothing about fills out a form and pays Piranah Marketing a fee to tell everyone this is the "ethical" company in your area. The others, "who the F knows, but we've all heard stories about carpet cleaners."
 

LisaWagnerCRS

Member
Joined
Jan 30, 2007
Messages
823
Location
San Diego
Name
Lisa Wagner
Great quote Lora :) - great photo too, you look very happy, good thing you waited!

Alright Mike & Lisa - answers to your questions... then I think we'[ll have had enough about me!

==

I'm assuming Joe made his gazillions coaching Carpet Cleaners correct?
No trust fund or winning lotto tickets right?

Amazing man. Really.

>> Yes - Piranha has been around since 1994, and gazillions from kits, marketing tools, and coaching from the cleaners specifically. We are licensed in several other service industries. We also have a GEnius Network division of high-level entrepreneurs (the ones who buy the $50K ticket to Necker Island) - that coaching program is $25,000 a year, and we have about 100 in that group broken into several small brainstorm groups who meet 3 times a year.

No trust fund - Joe comes from a very poor background, his dad was a locksmith, his mother died of stomach cancer when he was 4. He has a really gut-wrenching story of growing up, which does make it amazing how he has built what he has.


-I would have to guess that he ran out of fresh ideas of his own to sell his members at least five years ago if not ten. Only so many ways to attract new clients. Yes? No? You tell me..

>> Are you kidding me? Though there are core strategies that work great today, there is constant innovation that comes from Joe, myself, and our Platinum & Gold Members. Yesterday I led a call on ways that we are taking some of our most successful direct mail strategies (like our business endorsement letter) and making it work on Facebook to generate jobs. We also have just under 800 campaigns, strategies, postcards, flyers, processes, off-line and on-line loaded into our Piranha Central library to download and use. More are added each week.

I'd have left years ago if this place was stagnant - so would Joe. He is constantly paying to attend the latest sales and marketing events, and speaks at many as well, and interviews innovators in business right now - like Tony Hseih the Zappos.com CEO ... who we get ideas and tips from in every monthly interview he does. It's essentially a business building college for cleaners and restorers. On today's call we are talking adjuster presentations and referral systems.

So no, the ideas have not stopped. They will when Joe and I are both dead.

-We have seen where he holds contests for the best "new" marketing idea from his students. I'm sure the winning idea is a real ring dinger and gets used right away but I'm wondering at what pace does he sell all the other submissions back to the Piranha members?

>> The contests are IMPLEMENTATION contests - some using some of our core staple strategies, so there is no one "new" idea winner. They are all collections of campaigns, systems to get them in action and robotic, and the tracking and financial statements to show their performance.

HIghlights of these packets are all delivered to our members through existing coaching channels and through Piranha Central - they are not sold as stand alone products or products sold back to members.

-If you had to compile all the Certified Piranha Marketing gems into one list, how long would it be?

>> We have sold more than 6,000 kits over the years, we have 2,500 existing clients, we have 1,000 who comprise our industry Buyers Group memberships - these are the ones who get the discounts on everything from office supplies to uniforms to carpet juice to equipment to the new Odorox machines to websites.

-One final Q for tonight, what is the NUMBER one used (not necessarily successful) JP gem used through out his history as a Carpet Cleaning Mentor?

>> The absolute best strategy we have for repeat and referral business is our direct response client newsletter. In Steve Ransom's contest packet this year, he was one of the finalists, he tracked $300K in cleaning and restoration jobs from this one tool this past year (he landed some large floods) - that is what we insist all of our Platinum Members use religiously, because it works.

(from Lisa)

Regarding Ethical Services....aside from the "warning" which is not an issue anymore, I wonder what your position is on the whole idea of paying to be listed as ethical? How rigorously do you screen those applying to be listed? Does ES assume the liability if someone on your list commits a criminal or less than ethical act at a customers home or business? What makes ES better than the other online rating/review sites like Angie's List, Merchant Circle, etc.?

>> It costs a $35 set-up fee to be included at the basic level on EThical Services, nothing else. They pay more if they want more elaborate links and space for their message - which any website charges for - you are paying for real estate on-line.

This is a self-policing model with consumers posting their feedback. We handle a handful of complaints - just a couple a year - and all must be resolved and the consumer happy or the cleaner is blacklisted. I have never had to remove anyone to date. Negative or less than spectacular reviews stand as is. I would not say it's better than any other portal - it's just another avenue that offers real life words from actual consumers, and then those visiting the site can choose for themselves.

It will be relaunched in the coming year to version 2.0 - but right now both consumers and cleaners are very happy with the results.

Okay - there you go! :) Gotta jump on our call-in day!
Lisa
 

Doug Cox

Supportive Member
Joined
Dec 17, 2006
Messages
4,726
Location
Delavan, WI
Name
Doug Cox
Once again, it has been very enjoyable reading your responses and "Thank You" so much for paying a little extra time speaking about Marty.






Marty Sutley sends 1 THANK YOU for this very useful post!
 

Mikey P

Administrator
Joined
Oct 6, 2006
Messages
112,312
Location
The High Chapperal
Lisa


Send this interview to Joe to read and have please track the new memberships that come from it.


You are a fantastic saleswoman and one hell of a politician.







and tell him you want a raise.



Thanks or doing the interview.
 

LisaWagnerCRS

Member
Joined
Jan 30, 2007
Messages
823
Location
San Diego
Name
Lisa Wagner
You are welcome Mike - and thanks to everyone else for making it fun ... and to Marty for just being Marty. :)

By the way "good politician" is an oxymoron ... and bad politician is of course redundant.

Nashville is a great town - dropped into Dri-Eaz yesterday to say HEY to Piranha Members in the ASD class. I'm trying to work a trip out there in February so I can crash this gig of yours ... is there free food???

Heading home in a few - you all have a great day,
Lisa
 

harryhides

Member
Joined
Oct 7, 2006
Messages
4,429
Location
Canada
Name
Tony
Lisa, as a vocal and eloquent proponent of free enterprise, free speech and capitalism, this place should be a natural for you.
Let's hope that you can find a way to make it back to Nashville - maybe Marty will take you to the Grand ole Oprey.

I'm sure there is a food bank nearby the MikeyFest site that you can utilize.
And for a hundred bucks you too can be one of the privileged few to join my crayonsecrets group.

:mrgreen:
 

rick imby

Member
Joined
Jun 5, 2009
Messages
2,206
Location
Montana
Name
Rick
So Lisa,

How about leaving us with one good "Polish" Joke?

Thanks a lot for the info.

Rick
 

Latest posts

Back
Top Bottom