Price in marketing material

[Jester]

I was wondering if any of you advertise your Sq ft price in an marketing material or on your website. Is it a go or a no go?

thanks

 

[Jester]

Hey Stop looking at my post and not replying or I'll charge you a toll. :roll:

 

[Guest]

Something I was thinking of was something like an open area special...and do something like a 25 cent sale. Work with it, it could work great. Have a min on all areas, and go from there.



I never done it yet.


Chad

 

[-JB-]

Not a bad idea.

 

[C. Copplepot]

Sale them on value vs price.

 

[GRHeacock]

Don't put a published price out in any media.

When you see a job, that is the time for price.

Otherwise, you get stuck with all of the terrible condition ones for a low price.

Like when they overhaul a motorcycle in the living room, and expect you to clean it for $29.95, because that is what you advertised.

I have actually had 2 cases of this, and it cannot be done for a low price, I guarantee it.

Gary

 

[Guest]

Gary,

Our prices START at....xxx

 

[The Great Oz]

If you do it, make sure you have an obvious expiration date on the material.

 

[Guest]

Get a niche

Depends on what kind of client you are after. Most residential carpet cleaners want high quality customers. Advertising price makes them look at price instead of what they are going to get. Why bring it up. Get a niche and differentiate yourself from others. Here is an example of advertising with a niche and not even mentioning price. Price is only 1 of the 7 marketing mixes. Customer sensitivity is #1.
http://ecommerce1.securesites.com/store ... hedgreendh