Discussion in 'Water, Fire, & Smoke Damage' started by 1st choice restoration, Jan 29, 2018.
Anyone having success using Facebook, Twitter, or Instagram for water damage jobs???
I highly doubt people go looking on Facebook to get their basement sucked. branding that you do that in the small community would probably be a good idea
I’m saying more for the branding and make more people aware of our business
It's a good place to post helpful content such as, how to prevent pipes from freezing, how to prevent flooding from spring rains and thawing, etc. You could also do a brand awareness campaign out to a very broad audience for $1-2 a day and just let it run and run. Works better if you keep up with current weather and post a few days before a big freeze, snow storm, rains, tornados etc.
Go back through this company's posts and see how they do it. A small article on ice dams prior to a record low temperature snap and less than $30 worth of promotion brought in over $30k worth of work. https://b-m.facebook.com/NPSclean/
The nice thing about Facebook is their scheduled posts feature. You could re-hash seasonal blog posts or create a separate page and treat it as an article and just set them up to post automatically through out the year. You can update them with new information from time to time by adding video and infographics when you can afford the time or cost to have them made. You can also play around with the copy to see what gains a better response too. That puts some of your social media marketing on auto pilot. Besides creating the content, setting the articles up to post again the following year takes only a few minutes. Then trickle in reviews, current projects, and other on the go information to keep your page active.
What are some other exames of helpful neighbor type articles that would actually get read?
My helpful winter tips go 50 likes and little engagement. The thermal post got 200 likes, 4 shares and 1 comment.
I thought for sure the winter tips would do well. It was timely, it was subzero weather when it ran, but it died on delivery.
Whatever you post it needs to be compelling to your audience. Starts with an image to grab them and then text that is informative and helpful and not too wordy. People that actually read it don't likely have the problem and don't really care. When an water damage related incident does happen to them, you want them to remember who to call.
Be consistent. A couple of posts and fading away won't help. Do has Hoody mention schedule your posts ahead of time so they drop on your desired date. Work on new posts months ahead of when you need them. You can always make changes to your schedule should storms or hurricanes pop up and take precedence.