Discussion in 'the CleAn Room' started by Mikey P, May 10, 2018.
We all run a lopsided business, in one way or another.
Some focus so hard on one aspect of the business as other important parts suffer.
Until ZR addresses some issues on the product it REALLY delivers, then I’m hardly afraid.
ZR is a marketing company, first.
We should learn from their GREAT marketing.
If only s franchise could DELIVER a PRODUCT and SERVICE, like ZR claims to...
Their reputation is suffering because of it, at least here in central IA.
Until they address serious issues on the operation end of things (product delivery), they shouldn’t scare those of us delivering a SUPERIOR product and service every day.
Cool commercial though. I’m imagining it on their website because a 5 minute spot on TV isn’t happening.
They ARE good at cleaning up reviews on Google.
Homeowners are less thrilled than they appear (imagine that).
We have a 2 session pro picture fest next week (great photographer who shot our wedding). She’s staging the first shooting in a customers home. We’ve gone a LONG way to get ready for it.
All new custom hoses, yard sticks, shirts and hats just redone, new floor covers...I even ordered some SWEET projection headlights for my Butler.
I LOVE to square off with Goliath.
(In a small way, of course)
Chemdry and SS were the same way so this is not new news.
They hire the same mcdonald's type of employees.
Minneapolis ZR does not use crbs of that goofy wand
I just shared the same thought with a cleaner I know well. This ad is very similar to both Stanley Steemer and Chemdry, and in a way a mix of both.
What you can take from this though is that they are selling fear, and sadly some of those fears are legitimate things created by careless or uncaring cleaners.
Chemdry helped to change the HWE industry to where airmovers became a part of the carpet cleaning process, and no matter how you feel about empowered water, issues of cleaning agent residue are important to address, and most of you do.
YOu can lie all you want in advertising as long as you don't make medical claims your pretty much allowed to say whatever the hell you want. Maxium is the worlds best protector, says so right on the bottle...had a customer tell me that yesterday as we discussed protectors...he was blown away that it wasn't true...he literally said it says so right on the bottle how can they say that if its not true!
All you need is febreeze right?
So John in your opinion what is the best protector? And furniture protector?
"Holee Water and a Rug Doctor"
Maximum! He has a special on it this month. I hear it's the Worlds best.
How is the Bonzer better than a Zipper?
Oh wait, it isn’t.
Zero Rez commercial does have and use CRB units and Zipper now.
HydraMaster wand also not used in commercial I see most of the time
They use other wands but again this is the commercial side in Minneapolis MN
And there are a few other insider info I have learned
a substance used with water for washing and cleaning, made of a compound of natural oils or fats with sodium hydroxide or another strong alkali, and typically having perfume and coloring added.
"a bar of soap"
1997 Joe polish scare tactics with some good editing and funny dialogue . No soap or chemicals.....except when needed. goofy stuff.
I've seen zero rez trucks in person that look like they have been soaking in a chemical bath after 4 years. The dirty 1.5 wand blasting 900 psi through carpet backing was a nice touch. And im not even gonna mention the 175. DO THEY NOT UNDERSTAND EMULSIFICATION? Its nice to see the crb agitation though.Staying with the late 90s theme.
After all the Zerorez and Chemdry scare tactics have been blasted all over the web and tv, I don't dislike Stanley. They just use the classic old 3room deal and put a good mental picture of a professional service. I used to be negative about how they always advertised the 3 for $99 in the past, but that's every major corporation's way of reeling in new customers. Just healthy competition is all that is. Unlike the first two I mentioned above
The one you like that has the best cost per sq ft and is made by a company you support. One that protects against soils, oils, spills and stains... as for Furniture protector solvent fabric protectors are illegal here in Utah, yes even that one don't care what he tells people it is, so we are stuck with water base which isn't the best for furniture just what we have..
LOL Id come visit you but I am against how you welcome visitors...
The 3 room ads ive noticed in our area lately are getting lower on the total sqft... they used to be 150-200sq ft per area.
now they say 150 "cleanable" sqft total
and then some say .38c/sqft for additional. Which seems really cheap initially but that will add up decently on larger jobs.
Its not a great rate to get but its not horrible like the groupon idiots