I've been working on offering something a little different. "Accident Insurance" that will cover accidental spots and spills for a short term after cleaning.
I have been offering it already on all commercial jobs for a while now, and may include it with all my cleanings. Obviously, it will not cover traffic areas, pet issues, or anything extreme, but if Uncle Biff comes over the following week after a cleaning, and dumps his caramel latte all over your freshly cleaned carpets, one service call will be included at no charge.
To me, it's about trying to set yourself apart from the "Average Guy" with a unique selling proposition, and making your bid more attractive by increasing it's perceived value, as well as assuring the customer that you are not some fly-by-night contractor that will never be seen again.
I'm hoping it will come across as a little "peace of mind" that clean carpets will be enjoyed for at least 30 days or so.
I do not think offering a guarantee/warranty/insurance is in any way perceived as a negative.
The reality is, which I am sure most already know, is that these offers are RARELY cashed in.
Is there a possibility of getting burned by a customer??
Absolutely, but that possibility already exist whether you offer a guarantee or not.
I'm hoping that for every one prick who wants to make a issue, there are a thousand customers who see the added value and better "package" deal as opposed to another company.
Will it work.........Maybe??
Maybe it will work for me and it won't work for you.
Who knows.
I think if you don't try ideas for yourself and experiment a little, you will stay right where you are.
