If you equate educating to lecturing.......you must have gone to the wrong school or hung out with the wrong 'educational' crowd
You educate your clients (because you are the expert and they most likely have been exposed to some misinformation & claims) in an informed, concise (not crazy complicated, unless they ask for more details) and friendly manner.
Do not assume that they don't get it (patronizing), because they do. And if you do it right your clients will appreciate it and think highly of you.
I don't make decisions for my clients regarding their property (see under "patronizing".) I help them make the best, informed decision for themselves.
Capiche?