its been that way for me since 99 when I started being solo again after being a water/fire restoration company.
only reason I started a website is to have a video showing the procedure for potential new customers. If they dont choose me, at least they know what should have been done.
Customers that appreciate the hard work you put in to do your job. Steady paying commercial accounts that I actually enjoy servicing. Customers that are friends as well. Any work I do is referral or repeat as I haven't spent a dime on advertising in 8 years. I get asked about prices and I give them a basic idea of what to expect but not exact to the dime.