"AD COPY"..................

joe harper

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Joined
Oct 21, 2008
Messages
4,993
Name
joe harper
Take a few minutes TODAY...to review you advertising COPY.... :idea:

Your potential clients...may be scrolling by your MESSAGE.... !gotcha!

Time to FRESHEN-UP your "Call to Action".... :!:

WATCH THIS 1:48 VIDEO CLIP..... :arrow:

http://www.youtube.com/watch?v=Hzgzim5m7oU

4]http://www.youtube.com/watch?v=Hzgzim5m7oU4]
 

Brian R

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Joined
Jun 13, 2008
Messages
19,945
Name
Brian Robison
DAmn......That about says it all doesn't it?


Great F'ing post!
 

Brian R

Member
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Jun 13, 2008
Messages
19,945
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Brian Robison
I had to come back and say that was the best form of emotional advertising that I've seen as far as making us understand just how powerful it can be.

If we can make our customers "feel" they need our service then I think we may have won that game.

Sure there are the necessity cleans but if we want to capture that all too hidden market of "people who don't think of carpet cleaning"....This is the only way to go about it.

Whether it be a feel good, everyone else has it so I should have it, quality of life improvement, keep my kids safe, Oh I had no idea or just the old "clean and healthy" angle.....we ALL should be catering to our demographic's emotional side.
 

bob vawter

Grassy Knoller
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Sep 15, 2007
Messages
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bob vawter
i called Joan back in the room to watch that again...
Thanks Joe
 

Hoody

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Oct 24, 2007
Messages
6,435
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Steven Hoodlebrink
Years of Experience
20
HARPER said:
Take a few minutes TODAY...to review you advertising COPY.... :idea:

Your potential clients...may be scrolling by your MESSAGE.... !gotcha!

Time to FRESHEN-UP your "Call to Action".... :!:

WATCH THIS 1:48 VIDEO CLIP..... :arrow:

http://www.youtube.com/watch?v=Hzgzim5m7oU

2]http://www.youtube.com/watch?v=Hzgzim5m7oU2]

I'm going to steal this to email to some friends.

Thanks Joe!
 

bob vawter

Grassy Knoller
Joined
Sep 15, 2007
Messages
44,591
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bob vawter
i works with SPEAKING to people too....Steven shiteatinggrin
 
G

gavin

Guest
the words we choose make a huge difference. I know I am horrible at this, I'm too blunt when sharpness is needed. thanks for the thought provoking reminder.
 

KevinL

Supportive Member
Joined
Jan 5, 2007
Messages
2,929
Name
Kevin Leach
Soooo, what's a good line to use to get people to have their carpet cleaned? How about,, The spring air is smelling great but your carpet is full of crap.
 

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