Any of you sell your services on Amazon?

#6
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what is your current customer acquisition cost?
10% to Property Concierge, Property Managers and Interior Decorators for cleaning referrals. I give 20% to one Interior Decorator who specializes in new construction but it's for sealing new grout and counter tops...shower enclosures. I bid that work at a much higher hourly rate.


20% is about what you might spend anyways to reach new customers.
If you try it I would be interested in knowing how it worked and what were the customers like compared to other Customers you get through other methods that cost you that amount.
 
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#7
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20% is about what you might spend anyways to reach new customers.

It looks -at a quick glance- better than some of them Groupon ripoffs.
Yes but you would be marketing your company. Not Amazon.

When you get tired of getting fooked by them you walk away and they market the next slob.

You'd be ahead spenting the same monies building your brand.
Like Groupon, price shoppers are going to be hard to convert in to full price clients.

Ohh I got this info from the ServiceMonster video last week! :cool:
 
#9
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Yes but you would be marketing your company. Not Amazon.

When you get tired of getting fooked by them you walk away and they market the next slob.

You'd be ahead spenting the same monies building your brand.
Like Groupon, price shoppers are going to be hard to convert in to full price clients.

Ohh I got this info from the ServiceMonster video last week! :cool:

I don't know... Yes it goes through Amazon but I think you'll set your price and your name is being used. And of course after the initial meet-greet-clean, you will be leaving your card your marketing material/reminders cookie baking turkey stuffing recipe or whatever stupid thing you do.

To me amazon has a better name feel than Groupon, that was always about one thing: cheap cheap cheap deal deal deal. Amazon doesn't have that "always the cheapest" feel.
 
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Well, I figured I'd test the Amazon waters. I signed up today, so I'll fill you in on all the dirty gossip of how big these jobs are and what kind of jobs they turn out to be. If I end up losing money on them, I'll just sign off and send Amazon a picture of my middle finger in the air. That's how I left my job as a car salesman before I started cleaning carpet.
 
#14
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Well, I figured I'd test the Amazon waters. I signed up today, so I'll fill you in on all the dirty gossip of how big these jobs are and what kind of jobs they turn out to be. If I end up losing money on them, I'll just sign off and send Amazon a picture of my middle finger in the air. That's how I left my job as a car salesman before I started cleaning carpet.
Up to this point how has it worked out, so far? Any jobs from it yet??
 
#16
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not sure if it just the first time I noticed or it was new but there was a carpet cleaning ad on the amazon front page for me today

am1.jpg
am2.jpg




Edit: Link to carpet cleaning page
[parsehtml]<iframe style="width:120px;height:240px;" marginwidth="0" marginheight="0" scrolling="no" frameborder="0" src="//ws-na.amazon-adsystem.com/widgets/q?ServiceVersion=20070822&OneJS=1&Operation=GetAdHtml&MarketPlace=US&source=ss&ref=as_ss_li_til&ad_type=product_link&tracking_id=swsfcc-20&marketplace=amazon&region=US&placement=B00UBX91P6&asins=B00UBX91P6&linkId=9887fdf2424feee656beb4e6fec588fe&show_border=true&link_opens_in_new_window=true"></iframe>[/parsehtml]
 
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#25
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They ask this question often on the Shark Tank, and seems like an important figure.
So Fred, what data do I use to figure this cost?
Until recently I only marketed to my existing clients with reminder cards, oh except with my epic fail with EDDM. :hopeless:
basically all marketing expenses (ppc ads,eddm, site/hosting/seo, etc)/number of new customers
 
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#26
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They ask this question often on the Shark Tank, and seems like an important figure.
So Fred, what data do I use to figure this cost?
Until recently I only marketed to my existing clients with reminder cards, oh except with my epic fail with EDDM. :hopeless:


I'd say all marketing costs should be counted. Either directly or indirectly will be a cause to attract a new customer.
A reminder card or whatever to an existing customer could be resulting in a new customer referral so that is part of it.
 
#27
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I'd say all marketing costs should be counted. Either directly or indirectly will be a cause to attract a new customer.
A reminder card or whatever to an existing customer could be resulting in a new customer referral so that is part of it.
When I first began, my marketing costs were as high as 20 percent of my gross revenue. 30 years later, averaging about 5 percent.
 

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