I remember Cliff Zlotnik from Unsmoke doing a demo with a drill he had sprayed with his chemical. He then dipped the drill running into a bucket of water and it ran under water.
NeverWet teamed up with Rustoleum. Rustoleum is owned by the same investment group that owns Legends Brands / Sapphire Scientific. I buy a lot of white tennis shoes, and all the protectants (sans maxim fine fabric - excellent on shoes) I've used have failed.