Josh Almanza
Member
Anyone else using Steve Marsh’s program “Be Competition Free” on here? What did you think of it? And what kind of results did you experience?
Be competition free
- Thread starter Josh Almanza
- Start date
hogjowl
Idiot™
Meh
F
FB7777
Guest
Squid Marketing 2.0
Wrong. Rug doctor is our major competitor, not Stanley.
Mikey P
Administrator
How much have you looked into it and what appeals to you about it?
ruff
Member
I suspect none of the above posters actually used it and neither did I. Read some of his material but never used it.
As with all of these marketing programs, discipline, actually doing what it advises and keeping at it is the real secret of success. They all have a lot of good stuff and some nonsense as well. Much of the stuff is available on the internet and so forth but will take you much time to gather. So in a way it is a time shortcut to getting it all by yourself. It will definitely make you a lot more money than you invest. It also helps with nice packaging of your business, setting goals and a time table etc.
If you make a commitment to do it, they will all help your business greatly. Later on once you incorporated the principles you may not need to keep subscribing.
I like Steve's emphasis on the smaller owner operator.
Just choose one that you like (from the ones with good reputation) , make a commitment to do it, follow through with your commitment and a couple of years down the road you'll be very happy that you did.
As with all of these marketing programs, discipline, actually doing what it advises and keeping at it is the real secret of success. They all have a lot of good stuff and some nonsense as well. Much of the stuff is available on the internet and so forth but will take you much time to gather. So in a way it is a time shortcut to getting it all by yourself. It will definitely make you a lot more money than you invest. It also helps with nice packaging of your business, setting goals and a time table etc.
If you make a commitment to do it, they will all help your business greatly. Later on once you incorporated the principles you may not need to keep subscribing.
I like Steve's emphasis on the smaller owner operator.
Just choose one that you like (from the ones with good reputation) , make a commitment to do it, follow through with your commitment and a couple of years down the road you'll be very happy that you did.
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I prefer business books and info from outside the industry lol. I read one guys book and it made me depressed... basically it was trying to tell me I should get 10+ vans going and plan to make about $40 bucks per job, and retiring would be very difficult lol
steve_64
Member
- Joined
- Aug 11, 2012
- Messages
- 13,372
I need to get out of my own way usually. Pain holds me back more than any competitor
Ron Werner
Member
I took his course. His biggest beef with me was that I just didn't implement much of it. That's my problem and nothing with the course.
His course teaches you how to position yourself in the market. How to market yourself in ways most marketing plans for multitruck companies can't. As an owner/operator, you can't act like a multitruck company. He points out the pros and cons of both and how you can take advantage of where you're at. It was the mindset that I gained from the most.
I have to pull his audios and materials out again and go over them. Like most marketing materials, we keep looking for the new stuff when really, the old stuff works great.
Even just doing a couple of his ideas really helped me to have one of the higher prices in my area. It also helps if you have the work ethic to follow it up as well.
His course teaches you how to position yourself in the market. How to market yourself in ways most marketing plans for multitruck companies can't. As an owner/operator, you can't act like a multitruck company. He points out the pros and cons of both and how you can take advantage of where you're at. It was the mindset that I gained from the most.
I have to pull his audios and materials out again and go over them. Like most marketing materials, we keep looking for the new stuff when really, the old stuff works great.
Even just doing a couple of his ideas really helped me to have one of the higher prices in my area. It also helps if you have the work ethic to follow it up as well.
Mikey P
Administrator
Ron Werner
Member
I need to secure my area more, more marketing within a shorter radius of my home to cut down on driving.
Plus I really need to get a grip on spending/budgeting. So the finance side of it is something I need to study and work on.
As for implementing, I'll be tweaking my presentations and my website to better look at things though the customers eyes.
Start using plans that have been mentioned for years: the free spotter program, protector warrantee, assessment cards. I've done these before but slipped away from them
And the Stay beautiful program which I heard about at a Piranha bootcamp several years ago is something I'm more ready for. Steve Toburen had all these things going long before Piranha reexposed them and SFS gives you all you need to implement it.
As I stated above, I also need to get back into Steve Marsh's ideas as well as revisit many of the Piranha ideas. Lots of little tweaks can make a huge difference.
I still don't see myself getting multiple trucks but who knows. Steve Marsh's program talked about the idea and building it slower and with a higher price. I'd rather not become one of the multitruck companies that had to slash prices just to keep techs busy and then find myself running a company that operated like the ones I'm competing against now, ie low price, fast cleaning.
There is a mindset that didn't get talked about at SFS that an owner/operator needs, which SteveM emphasizes in his program. SteveM's program is for the o/o. SFS focuses on a larger busn with employees. Just depends on where you want to go. Between SteveM's program and SFS its all I need to grow to anywhere I want.
You can run a very successful one man business and with SFS programs I believe it can be built to where it could be sold quite equitably. There are risks but there are risks with employees too. Who knows what the Lord has planned.
Plus I really need to get a grip on spending/budgeting. So the finance side of it is something I need to study and work on.
As for implementing, I'll be tweaking my presentations and my website to better look at things though the customers eyes.
Start using plans that have been mentioned for years: the free spotter program, protector warrantee, assessment cards. I've done these before but slipped away from them
And the Stay beautiful program which I heard about at a Piranha bootcamp several years ago is something I'm more ready for. Steve Toburen had all these things going long before Piranha reexposed them and SFS gives you all you need to implement it.
As I stated above, I also need to get back into Steve Marsh's ideas as well as revisit many of the Piranha ideas. Lots of little tweaks can make a huge difference.
I still don't see myself getting multiple trucks but who knows. Steve Marsh's program talked about the idea and building it slower and with a higher price. I'd rather not become one of the multitruck companies that had to slash prices just to keep techs busy and then find myself running a company that operated like the ones I'm competing against now, ie low price, fast cleaning.
There is a mindset that didn't get talked about at SFS that an owner/operator needs, which SteveM emphasizes in his program. SteveM's program is for the o/o. SFS focuses on a larger busn with employees. Just depends on where you want to go. Between SteveM's program and SFS its all I need to grow to anywhere I want.
You can run a very successful one man business and with SFS programs I believe it can be built to where it could be sold quite equitably. There are risks but there are risks with employees too. Who knows what the Lord has planned.
When I took the class, I had asked them if, maybe one day, they could branch off the SFS into a 2-3 day class focusing on owner/operator only. That didn't do much good, because they came from businesses with a fleet under them
Josh Almanza
Member
I just think Steve focuses on owner operators and the goal to reach quality-minded customers. I’d rather be cleaning for customers who care about theirs carpets and upholstery rather than the one time customer who expects her carpets to look new after neglecting her carpets for years. Also, the fact that marketing to existing clients appeal to me and my goals.
PrimaDonna
Megatron
We used Steve Marsh's newsletter program. I really liked the newsletters and the way they were written. They had the voice of an o/o vs. some of the other newsletters we looked at. And, we could personalize the message on the front and change the offer on the back. Got away from using them but it may be a good idea to revisit them again. Time to swing the pendulum back to snail mail...since everyone else is doing facebook, emails etc, it may now stand out since it's rare that people send out paper newsletters.
Ron Werner
Member
Exactly. He wasn't into spending lots of money marketing to the masses. He wanted you to find those "A" clients so you didn't have to keep going into trashed places. And IF you did get a trashed place, the customer will be more willing to pay your higher fee because they know the cheap guys won't do much.
His goal was to have 100000net with maybe about $15000 in marketing, ie a little over $1000/mth, depending on your client list. Most of his marketing strategies were free. The only money you would spend would go towards your own clients, Once you've got a client..Keep them!
His goal was to have 100000net with maybe about $15000 in marketing, ie a little over $1000/mth, depending on your client list. Most of his marketing strategies were free. The only money you would spend would go towards your own clients, Once you've got a client..Keep them!
hogjowl
Idiot™
Blah Blah Bla
Adnauseam
Adnauseam
ruff
Member
The second line is Latin.
Impressed!
Hopefully nobody in your neck of..... etc. will be aware of your foreign language proficiency. It may hurt your business.
Impressed!
Hopefully nobody in your neck of..... etc. will be aware of your foreign language proficiency. It may hurt your business.
Wandslinger
Member
I wonder if the guy in all of his mail pieces ever went into business.
