Green Business
Green marketing isn't just a catchphrase; it's a marketing strategy that can help you get more customers and make more money. But only if you do it right. Being Green has helped our business in a great way. For all you Green bashers you have to look at this in a logical way. There is no way you can be in this business and be 100% Green. I understand that. Just because a company uses a big gas burning truck doesn't make them a hyprocrite. If you can make small changes to your business that help you go green then it benefits everyone. We have made several small changes in our business over the years to go green and we have benefited from it greatly. Last year we received the "Green Business certification" from our Chamber of Commerce and the reaction from the community was amazing. Anything that seperates you from other business's will help. Here is partical list of the ways we have gone green.
1. Using Bio Kleen and Planet Guard products (most of the time)
2. Paperless invoicing when possible and recycled paper and ink cartridges
3. Virtual office. This is a big one. I did away with my office I had and rented a small 900 sq foot shop for the vans and supply storage. I use Full Circle schedueling service so now there is no employee driving to my office to answer phones.There isn't even a phone for my business. The number exsists in
AT&T's system and is forwarded to Full Circle. This also eliminates lights being on all day, running computers, printers, faxes, heat and air and all other expenses that go along with having an office. All work orders and scheduling calanders are on line and also emailed to us. My techs have Ipads to access the jobs so there is no need for paper work orders. While at the job they can email the receipt to the customer at the end of the job in most cases. I work from my home office 2-3 days a week so I don't have to travel to an office every day which saves gas. My employee's checks are direct deposited and they get an email receipt of the check. (no paper)
4. I do as much green marketing as possible. (email, web site promotion, blogs and online advertising)
5. all of our plastic cleaning containers are saved and recycled
This is just a portion of the changes we have made and I don't thinks "Green" is a fad. In fact I think as time goes on your business will be looked at closely by your customers and be judged by how green you are.
David