Its awful difficult to tell from this photo, but as Shorty alluded to, be sure what you are dealing with. If its a woven wool berber, and your using a detergent rinse and hitting it hard, you may very well be browning it out, but the best solution would be an acid rinse with fans to get it dry fast, not throwing down additional chemistry. The foundation of most woven products is still Jute or cellulosic fiber. Heck there are still woven olefin berbers that have a cellulosic foundation. But check the construction and fiber and go from there. If its synthetic, tufted, and full of dirt still then try some of the encap solutions or you can attempt to empty the tank with the water claw methods mentioned.