Rob,
Unscrew the pressure regulator and run it with the pump on for a few seconds, if your not sure that you have everything out of the regulator, put a container in front of it before you turn the pump on.
Check the pulsation dampener, some models use a hose, other use a gas filled diaphragm. It doesn't have to be totally empty or ruptured to cause problems. If it's ruptured, you will see water if it is low, usually any motorcycle shop can pump them up.(Shocks on bikes)
Plug the chemical feed line going into the pump at the pump. If that fixes it, it getting air thru the chem. feed. If not, unscrew the check valve covers one at a time and check for debris, broken spring, teflon seat...If that is not it, check and see if you have any loose bolts on the head. Sometimes they can loosen enough to allow air to come in the back between the case and pump. If that's not it, time for a seal kit....if it gets to this point, opt for a dry/hot kit and forget about problems with the techs...Hope ya get it, Richard R