The value is obviously on the Restoration side, "Can they handle" a big job....or not?
I think Al's pic communicates that as intended.
Insurance agents should know better, I'm sure they run into the little guy who was overwhelmed more than once.
Personally, I would take a pic. of equip. with every sub (and his equip.) I worked with to show can do and responsiveness, it is after all "marketing".