Hey Scott there's a guy Jeff Cross I've seen speak at 2 different functions now in the past 90 days. He's a walking talking expert on this very subject. Gotta say there's a bunch of "experts" still running around our industry talking the talk but I really believe this guys got his thumb on the pulse. No offense to anyone here but I wouldn't ask yer question here and wouldn't hesitate to contact Jeff directly. And that's coming from someone who just got back from TheFest......; great info at TheFest but I'd go direct on this subject.