idreadnought
Supportive Member
So a week ago I posted about demographics of carpet cleaning customers. Fred provided me a report done in 2007 that listed the sources that customers use to find cleaning companies (thank you verymuch) I was shocked the number one source that a customer used to find a customer was a referal from a family member or friend. I wasn't totally shocked but more shocked that half the customers found their cleaner from referal.
Ok, now for the question. What do you guys do to encourage your customers to refer people?
One thought I had was to have sm send a card 0ne month after cleaning with a referal rewards credit on cleaning. Something to the effect of Thank you for using our service, we really appreciate it. We get a majority of our customers from referals from customers just like you. And to show we appreciate it please have your friends mention that you refered us and we will ad a $20 credit to your account for the next cleaning. It is our way of saying thank you for saying good things about us. I would also include a magnet in the card that had on the bottom, Thank you for telling your friends. Have them mention your name for a $20 credit.
What I am trying to get accross is that we are not begging for referals but trying to reward the customers that do refer others to us. Some will do it mearly to get the credit but I think it also helps them think about refering us more.
Thoughts?
Ok, now for the question. What do you guys do to encourage your customers to refer people?
One thought I had was to have sm send a card 0ne month after cleaning with a referal rewards credit on cleaning. Something to the effect of Thank you for using our service, we really appreciate it. We get a majority of our customers from referals from customers just like you. And to show we appreciate it please have your friends mention that you refered us and we will ad a $20 credit to your account for the next cleaning. It is our way of saying thank you for saying good things about us. I would also include a magnet in the card that had on the bottom, Thank you for telling your friends. Have them mention your name for a $20 credit.
What I am trying to get accross is that we are not begging for referals but trying to reward the customers that do refer others to us. Some will do it mearly to get the credit but I think it also helps them think about refering us more.
Thoughts?
