Google Local Services?

[Walrus Gumboot]

Google Local Services just made it to my area. Is it worth it? They called me about signing up, but said it cost $22 per phone call. Damn, that seems a little steep. Granted it's a bit more dedicated than a click to your website, but still seems a little high priced. What has been your experience? Better than adwords? We do close a high percentage of calls, but I'm a little leary about taking the plunge.
Talk to me.

 

[BIG WOOD]

It hasn't made it to my area yet, but from the way it looks, it looks like the customer won't scroll below that list. It's probably time to increase your price on your jobs $22 to cover for it. They made it look just like the Local listings.

 

[Mikey P]

I'm the only one in this area using it and get probably three jobs a week out of it but it only cost $15 a lead.. we tried it in Santa Cruz and got one job out of it and whole bunch of our regulars using the call now feature to book appointments so we turned it off

 

[BIG WOOD]

I'm the only one in this area using it and get probably three jobs a week out of it but it only cost $15 a lead.. we tried it in Santa Cruz and got one job out of it and whole bunch of our regulars using the call now feature to book appointments so we turned it off

How many real competitors are in your area in Nevada?

 

[Mikey P]

10 ish

 

[Walrus Gumboot]

Hey Mike, do you run adword campaigns? We're doing pretty good with ours, but this new structure will bump our top ranking ad down the page. On a desktop it doesn't matter so much because they are horizontal, but on phones they are listed vertically. F'n Google. Soon as you master one thing they're on to the next.

 

[Mikey P]

No

 

[joe2014]

$18 in my area. I've opted out. My understanding is you get hit with the $18 for every lead, whether they book or not. So if you book 1 out of every 3 leads that would eat $54 into the profits. Or maybe i'm missing something?

 

[FredC]

Or maybe i'm missing something?

what is your cost per new customer now?

 

[Walrus Gumboot]

$18 in my area. I've opted out. My understanding is you get hit with the $18 for every lead, whether they book or not. So if you book 1 out of every 3 leads that would eat $54 into the profits. Or maybe i'm missing something?

These "Leads" are phone calls. We book 9 out of 10 phone calls. Still it seems pretty high at $22. We are lumped into the Atlanta region price structure which is about 60 miles away from me.

 

[Walrus Gumboot]

Our adwords cost are very reasonable (thanks Hoody). Averaging about 10%

 

[hogjowl]

Speaking of Hoodie ... did Fred run him off too?
Or was it Ofer?

 

[Walrus Gumboot]

You can be brutally honest. An admirable trait.

 

[FredC]

Speaking of Hoodie ... did Fred run him off too?
Or was it Ofer?

he was here yesterday

 

[Mikey P]

Speaking of Hoodie ... did Fred run him off too?
Or was it Ofer?

So many carpet cleaners die due to shithead SEO fvkers.


I can't find your site for the life of me.

 

[FredC]

So many carpet cleaners die due to shithead SEO fvkers.


I can't find your site for the life of me.

but I got it

 

[FredC]

historical note
Marty did run Hoody off once

 

[Hoody]

historical note
Marty did run Hoody off once

Yeah, that was funny.....now. Ya turds.

 

[hogjowl]

Seems like I should remember a remarkable event such as that!

 

[Hack Attack]

Its too remarkable for me to see

 

[Mikey P]

Seems like I should remember a remarkable event such as that!

Why?

You're a remarkable prick everyday of the week..

 

[hogjowl]

Thank you, Bucket

 

[Walrus Gumboot]

Question: Can we stay on topic?
Answer: Hell no!
next

 

[Mikey P]

No carpet or googling for me on Sundays..

 

[Walrus Gumboot]

I can dig it...

 

[Hoody]

The issue I have with Google Guaranteed/Local Services is that I'm not convinced that Google is educating the consumer enough on what it means to be "Google Guaranteed". There is more value to hot ready to buy leads. I don't know if consumers are simply picking from the top 3 results(which happens often) or if they're picking because they know what it means to be "Google Guaranteed". I'm not convinced it is the latter..... yet. I've heard of people doing well with it in our industry and for some others it was a dud.

 

[Cleanworks]

The issue I have with Google Guaranteed/Local Services is that I'm not convinced that Google is educating the consumer enough on what it means to be "Google Guaranteed". There is more value to hot ready to buy leads. I don't know if consumers are simply picking from the top 3 results(which happens often) or if they're picking because they know what it means to be "Google Guaranteed". I'm not convinced it is the latter..... yet. I've heard of people doing well with it in our industry and for some others it was a dud.

What exactly is Google guaranteeing?

 

[FredC]

What exactly is Google guaranteeing?

The Google Guarantee
The Google Guarantee badge

helps you build a great reputation online.
If your customers aren’t satisfied with work quality, Google may refund up to the amount paid for jobs booked through Local Services ads, with a lifetime cap for coverage.
Google Guarantee maximum coverage by country:
US: $2,000
CA: CAD 2,000
What it covers

• If your customer is dissatisfied with work quality, we’ll cover claims up to the job invoice amount, with a lifetime cap for coverage.
• Service must be booked through Local Services. Add-on or future projects, damages to property, dissatisfaction with price or provider responsiveness, and cancellations aren’t covered.
• Claims must be submitted within 30 days of the initial service completion date.

If you’re a business, you can apply to get the Google Guarantee by signing up for Local Services ads. Pros that appear on Local Services through partner affiliates are also Google Guaranteed. Learn more
Sign up
Processing claims
If one of your customers submits a claim, we’ll contact you to learn more. You’ll have an opportunity to make things right with your customer. After investigating the claim, Google will decide on a resolution.