Re: great return on advertising
The best bang for your advertising buck is to;
1.Advertise to your previous customers. I already mailer special to my clients
2. Develop a referral system to receive jobs from your client's friends. I had one, but I was tired of giving away 10%, and I wasn't getting enough referrals
3. Network to drive referrals to your company.
Networking can be: To related companies (Such as:carpet dealers, plumbers, interior designers, etc...)chamber of commerce, civic organizations, BNI and large groups and associations in your area. I belong to a Letip group with over 30 members, I've gotten very few outside leads.
Follow and implement these 3 things and you'll grow your company even in a slow economic time. These are very low cost ways to advertise. Some are even free
I just found wholesaler of mailers (Penny saver, Clipper magazine,etc..), he charges about half of retail for unsold ad space, and I have no choice but to advertise, or sub to make it through the winter, and I'm not going to sub unless I'm starving.
DAve-[/quote]