If you look at things, EVERYTHING IS MLM'ed. Someone else benefits by anything sold. The great thing about Send Out Cards is there are different levels you can sign up for. YOU DO NOT HAVE TO SELL ANYTHING. We use it VERY successfully. I can give you one example. I met a property manager for one of the larger builder / property management groups. She "takes my information and will call if she needs us". I thank her when I am really upset that she didn't let me talk to the guy that makes the decisions. None the less, I sent her a "Thank You" card along with gourmet brownies from my Send Out Cards account. That card cost me 62 cents and the brownies were $6. The brownies may seem like a bit much BUT guess who called and thanked me? She did. Guess who has their rental turns now? We do. That one is worth about $20k per year. It gets better though. I get a call one day from this guy. He is the Project Manager for her company. Guess who now has another $15k (net profit) deal? WE do!!! It did cost us $6.62 plus postage. You do the math.
Another example is the "Thank You" card to each of our residential customers. The system is set up to remind us about important things like birthdays etc.. We use it to send cards on obscure holidays also. How many of your clients get a "Happy Thanksgiving" card? All of mine do! How many other cards did they get for Thanksgiving? None. I bet you are all too busy to send cards right? My personal best was about 500 in two minutes. I simply pick the card (they have over 14k) or in some cases make my own. People love to get a picture of the cute little German Shepard I just made $200 cleaning up after!!!
I met a great couple recently that we did their carpet. When I pulled up I couldn't help but notice the TWO Corvettes in the garage. The guy has driven every new vette he has owned off the assembly line. Got to talking about them and one was a limited edition. I sent them a card thanking them and put a picture of the limited edition corvette (exactly like his) on it. Turns out his son has 36 rental properties. Guess who got that business?
SOC is not about mlm for me; it is however an easy fast way to send a card to let people know I care. I don't have to go to the store and buy them then sit and write them or even walk to the mailbox. These cards go out in my handwriting with my signature with a regular stamp. I spent 15 years in the insurance business and unlike others in that business, I did actually send my policyholders cards. I can't tell you how many I did or how much time I spent doing it. I will tell you I live in a market where the average agent made about $35k per year. I made $150k. I NEVER once paid for an advertisement, a lead or any type of mass marketing. Not once in 15 years. So I know the card system works for retention and referrals.
Ask yourself how much you spend to get one client (time, effort and MONEY). How much do you spend to keep them? Nothing. Feel free to PM me or even call me if you want me to help you with it. It is so easy to get going and if you did the math I am way ahead of some mass marketing, that cost into the thousands of dollars to do.
I live in NC and the cards (without a gift) arrive in about 3 days. So delivery time is no big deal. You can also see in the account, that the card was sent. I have not yet found that someone has not received their card. I know this because our clients call us and thank us for the cards! They are usually calling with a referral also!
Seriously, call me and I will help you FOR FREE! By the way, we just started this business in March 2008. We now have four ongoing contracts totaling nearly $80,000. That does not include all the residential or small jobs.
Tom Wilson
Cape Fear Cleaning Solutions, Inc
(910) 612-2037
PS - I just saw how long this post is.....oops!