Loren Egland
Member
I just received the Winter/Spring 2009 IICRC News in the mail. It has a short article entitled "IICRC Certified Technician Receives Carpet Cleaner of the Year Recognition".
Let me preface this by saying that I mean no disrespect for the cleaner mentioned in the article. He seems to have his ducks in a row. Good for him to be able to use this marketing angle.
The article states that the cleaner was voted number 1 by his customers in Solano county, California. I would hope that my customers rate me as number 1 instead of number 2 or 3. I guess if I was not number 1, they wouldn't be my customers. Maybe they use me as their cleaner because I am cheaper, not because I offer unmatched service and quality, if they rated me less than number 1.
There is no explanation of how this decision was made, how many voted, or how the voters were contacted or if they voted voluntarily if they had nothing better to do.
It has been my opinion (correct me if I am wrong) that if you call enough of your contacts, friends, relatives, to get them to vote, you could probably be number 1. We have a couple of guys that advertise that they have at some time been voted number 1, though their reputations leave a lot to be desired.
Not sure if I made my point well, but I would have enjoyed the article more if it was just about the cleaner being certified and 20 years old, etc. and didn't mention what appears to be a somewhat bogus award.
Now watch. Someone will throw the facts at me that prove me wrong and I will have egg on my face. But it's better to know for sure what is true and what is false.
Let me preface this by saying that I mean no disrespect for the cleaner mentioned in the article. He seems to have his ducks in a row. Good for him to be able to use this marketing angle.
The article states that the cleaner was voted number 1 by his customers in Solano county, California. I would hope that my customers rate me as number 1 instead of number 2 or 3. I guess if I was not number 1, they wouldn't be my customers. Maybe they use me as their cleaner because I am cheaper, not because I offer unmatched service and quality, if they rated me less than number 1.
There is no explanation of how this decision was made, how many voted, or how the voters were contacted or if they voted voluntarily if they had nothing better to do.
It has been my opinion (correct me if I am wrong) that if you call enough of your contacts, friends, relatives, to get them to vote, you could probably be number 1. We have a couple of guys that advertise that they have at some time been voted number 1, though their reputations leave a lot to be desired.
Not sure if I made my point well, but I would have enjoyed the article more if it was just about the cleaner being certified and 20 years old, etc. and didn't mention what appears to be a somewhat bogus award.
Now watch. Someone will throw the facts at me that prove me wrong and I will have egg on my face. But it's better to know for sure what is true and what is false.
