MicahR said:
but how many cleaners, both old and new, know the names Rhodin and Domin?
I'd venture a guess those that read the trade mags would recognize Joe's name.
if for no other reason, just cause of the PC juice ads Joe has started in.
Mike would have less name recognition I'd s'pect.
those completely out of the loop depend mostly on their suppliers/distys for recommendations/info I'd guess
however,
DriEaz is a name most would recognize, I'd reckon.
But their rise and/or fall of the venture will be determined by marketing shinny new products.
Their long term viability will ultimately be determined by whether their new equipment and chems pass muster in real world conditions.
The market seems so saturated now with juice (no pun intended) and TMs, they're going to need to build a better mouse trap or have some kind of USP to flourish and not just be "another" juice and TM manufacture
..L.T.A.
