40% is the minimum I would require (and a fair mark up), meaning a $10 retail product is purchased at $7.15, ($7.15 x 1.40= $10.01) as I would have to buy thousands of dollars to get that margin.
And frankly, I would try and make a little more on some stuff cause it sits on the shelf longer. If I am going to invest $10,000 in chems, I need to make back as much as I can on that investment, cause every sq. ft. I'm paying rent on, every day. If you think making $14K on a $10K purchase is good, you need to stick to cleaning.
Chems are not a gold mine, they are however a good regular consumable, which positions me to offer other products that you guys might need. We all have to remain profitable, and most Cleaners live as good or better a quality of life than most Distributors.
And many Dist. go back to cleaning because of this, or clean on the side.