We have been marketing to prop managers. It's a small town but we now have 4 of the biggest ones. It's a tough market to gain if you want to keep your prices up. My big sales pitch for the new ones is to visit them (as many times as it takes) and tell them when their regular guy says "It can't be cleaned due to an odor problem and you have to replace it". Call me and if I can't make it come out good enough that you have to replace the carpet then there is no charge. It usually takes 2 or 3 jobs and they are our regular client because they don't want to deal with two cleaners. We use a subsurface disinfection extraction and are not bashful about spending what it takes in cleaning and deodorizing agents to get it right. We just did one for $600.00. It was about 700 sf. We did our thing, left air movers and a dehu for a few days and 99% of the odor was gone. From their point of view the deposit covered the cleaning but to replace would be over $2000.00 and the owner would likely be out anything over the 700 cleaning deposit. My meager contribution to the board for what I have gleaned here.
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