Thanks.
Hoodie, it's not so much a new company. We're back in our old stomping grounds working for many of the same people we did five years ago. The only thing different, really, is our name.
As far as branding last time around, we were 85% repeat and referral. Pretty standard. As O/O's I suppose you could say "we" were the closest thing we had to a brand. People liked us and felt safe with us. Some still ask, "And, how's Gena," even though they've never met.
It's interesting. We were part of an international brand for ten years. It brought us a lot of business. But, when we went independent and started calling everyone in the database to let them know not everyone remembered the business name but almost everyone remembered my name. It just goes to show the role relationships can play in this business.
We're advertising and marketing essentially the same now as before, just not as much of it. The biggest difference is I'm doing most of it now. Last time it was Gena's ball of wax unless something ended up on the honey-do list.
Will it be better than the last one? If you're starting over in an industry you know you're only as limited as the depth of your passion. I think we're still trying to figure out just how deep it is. lol