It's not just the silencer, but the plumbing to and from it. for instance, if you use the same silencer, with a given length of plumbing, placing the plumbing either before or after the silencer makes a noticeable difference, as does taking that same length and dividing it, so that half is before the silencer and half is after it.
In automobiles, you have the "luxury" of being able to use longer lengths of plumbing and decide where it is to be located more than in truck mounts, which have less comparative length available.
In other words, it's directly- related to the size of the area you have to pack the silencing system into.
And it has to be done with the increasingly stringent EPA emissions requirements in mind, which dictates the back- pressure allowed, since back- pressure affects emissions. This wasn't such a concern years ago when heating systems derived from exhaust systems weren't the norm. But today, with exchangers being 80% of the market and growing, it's substantial.