LisaWagnerCRS
Member
You go to Amazon.com - EVERY single best selling book has raves and really bad reviews. Heck, the first page puts them side by side. Could you imagine someone suing Amazon for allowing negative posts there? Claiming they are hurting their business?
Everyone uses multiple reasons behind a buying decision - especially a significant one. Reviews, research, referrals from trusted sources, testing and trials.
If someone talks crap about you, then you allow the "happy" customers to speak up and say they are wrong. You don't file a lawsuit like a crybaby.
Piranha and myself personally have had scathing comments by a few on multiple boards for YEARS and YEARS. I remember telling my mom with "pride" how "I was called an asshole on Mikeysboard today!" She was stunned... but I laughed.
You don't see me running around threatening a lawsuit for tortious interference with our business when a few never-been-customers claim all that they claim about us and me personally. Why not?
Because... in all reality... it has absolutely ZERO impact on business.
If all of the comments are negative, that might have some small impact (or large if someone is ripping people off) - but if you are running your business right you will have multiples of happy customers to combat any unhappy vocal one, or anyone who has never bought a single thing from you, but has decided for some reason they hate you.
On the flip side TONS of people saying - "it's great, buy it!" - also has no significant impact on sales either in the positive side, if it's something more expensive than a book. It is HARD to take someone from reading about something to BUYING it. We are masters at selling at Piranha, and I'm telling you conversions on boards, yeah... not the sole strategy you want to be building your business on. You better have a comprehensive integrated online/offline marketing system in place.
Why no lawsuit filing from us? Because I track EVERYTHING. And I know livid anti-WHATEVER posts amount to no actual damage at all. Most simply spout and vent, and it does not motivate others to act on it. In fact, at least in my case, when some have written pounding posts (and that "other" board crowd is notorious for that...) - it actually boosts the click throughs to my sites, and occasionally leads to a few sales. Some of my best traffic drivers have been these "frenemy's."
The way to DRIVE sales is through actually working on your business. If yours is failing, it's not because of some random comments on a bulletin board - it's because you need to get your shit together and build better products and provide better services, and quit looking for someone else to blame for your own failures.
Lawsuits are for losers. It's their way to try to get revenue that they were not able to earn on their own. And the ones that "win" are the lawyers and the legal system built to support the parasites in this industry.
At least... that's my opinion. :shock:
Lisa
Everyone uses multiple reasons behind a buying decision - especially a significant one. Reviews, research, referrals from trusted sources, testing and trials.
If someone talks crap about you, then you allow the "happy" customers to speak up and say they are wrong. You don't file a lawsuit like a crybaby.
Piranha and myself personally have had scathing comments by a few on multiple boards for YEARS and YEARS. I remember telling my mom with "pride" how "I was called an asshole on Mikeysboard today!" She was stunned... but I laughed.
You don't see me running around threatening a lawsuit for tortious interference with our business when a few never-been-customers claim all that they claim about us and me personally. Why not?
Because... in all reality... it has absolutely ZERO impact on business.
If all of the comments are negative, that might have some small impact (or large if someone is ripping people off) - but if you are running your business right you will have multiples of happy customers to combat any unhappy vocal one, or anyone who has never bought a single thing from you, but has decided for some reason they hate you.
On the flip side TONS of people saying - "it's great, buy it!" - also has no significant impact on sales either in the positive side, if it's something more expensive than a book. It is HARD to take someone from reading about something to BUYING it. We are masters at selling at Piranha, and I'm telling you conversions on boards, yeah... not the sole strategy you want to be building your business on. You better have a comprehensive integrated online/offline marketing system in place.
Why no lawsuit filing from us? Because I track EVERYTHING. And I know livid anti-WHATEVER posts amount to no actual damage at all. Most simply spout and vent, and it does not motivate others to act on it. In fact, at least in my case, when some have written pounding posts (and that "other" board crowd is notorious for that...) - it actually boosts the click throughs to my sites, and occasionally leads to a few sales. Some of my best traffic drivers have been these "frenemy's."
The way to DRIVE sales is through actually working on your business. If yours is failing, it's not because of some random comments on a bulletin board - it's because you need to get your shit together and build better products and provide better services, and quit looking for someone else to blame for your own failures.
Lawsuits are for losers. It's their way to try to get revenue that they were not able to earn on their own. And the ones that "win" are the lawyers and the legal system built to support the parasites in this industry.
At least... that's my opinion. :shock:
Lisa
