Mikey P
Administrator
Lisa Wagner's
The Dirty Secrets about Rug Cleaning
There is a lot of BS being tossed around by instructors/suppliers in this business. Spending tens of thousands on big rug cleaning equipment and thousands on rug cleaning education is not a prerequisite for being a successful rug cleaner. It is the prerequisite for being - or attempting to be - a successful rug cleaning product distributor.
There is not just one way of becoming the "go to" rug expert in your town. Lisa Wagner lays out the options in settling up a rug cleaning operation from low-cost low-tech to high-cost high-tech, and the dirty truth that just because someone's set-up is an expensive one does not mean he's automatically making BIG bucks at it.
Come learn the truth about this business, and discover the resources that some rug instructors will wish you didn't have.
Jeff Cross
Monetize Your Marketing Methods
You may think your marketing methods are the best. But if they aren’t “monetized” (in other words, making you money) then you need to rethink your strategies. Jeff Cross, senior editor of Cleanfax magazine, will lead a group discussion on which marketing methods are best in today’s competitive marketplace. Learn what is working for some of your peers and what you might decide to remove from your marketing platform. Come prepared to work as teams to analyze print advertisements, how to write better, attention-grabbling headlines, and how to “imitate” advertising platforms that are proven to work in virtually any industry. A Q&A session will wrap up this seminar.
Jeff Cutshall
If some aren’t familiar with the VAST (Value Added Service for Technicians) information they can go to JonDon’s website. I believe Art Kelly posted some information about the class from their website a few days ago. (Hopefully Mr. P.S. himself will show up and we can convince him to participate. I’m still working on him.) Below I reposted some points I’ll be discussing. We’ll have to shorten them up quite a bit though since the class is normally 7 hours. Since I know we’ll have a lot of owner operators in attendance I’m planning on adjusting the presentation to fit both smaller owner operator type companies and as well as companies with employees. Either way the concepts of Value Added Service apply.
Value-Added Service Technician Cleaning (VAST) Class Overview
This one-day course takes the concepts from Strategies For Success and applies them to the technician in the home. A step-by-step program with how-to exercises shows technicians how to turn every customer into a “Customer Cheerleader.”
Transformational concepts such as the “80% rule, moments of truth, the value line and exceeding expectations”, turn the technician into a customer relationship expert. This has the effect of supercharging the technician with confidence in turn improving employee retention.
The customer’s perception of your company is heavily weighted by the interaction with the technician in her home. Make sure it is a good one.
Seminar Highlights
• Learn how to create "Customer Cheerleaders"—step by step
• Learn dozens of ways to avoid creating negative customer experiences
• Learn how to answer the homeowners unspoken questions
• Learn why "a satisfied client" just isn't good enough anymore
• Learn seven "moments of truth principles" that will transform the way your technicians work and view the customer—guaranteed!
The other JeffC
P.S. So Steve, are you coming or not?
P.S.S. Steve, please reread the first P.S.
Business Owners round table discussion w/ Ken Snow, Joe Harper, Greg Crowley, Brian Robison, Greg Cole and BIG Mike.
Getting Into Commercial Cleaning presented by Dane Gregory
Most cleaning industry technical training is focused on the "what"
and the "why" of cleaning. You will learn all about the surfaces you
will need to clean and maintain, how they are made, what they are
made of and how those characteristics will affect you as a cleaner.
We take training beyond this to a more practical,money making level.
We concentrate just as hard on the "how" of cleaning. You need to
know what products to use, and when, how to use them and most
importantly how to get the jobs.
Encapping large commercial carpet accounts and hard surfaces accounts will be covered.
Successfully Dealing With Urine Contamination presented by Scott Warrington
There are hundreds of products for treating the odor, stains and contamination caused by pet urine.
How can you choose the right product for a particular situation? Do you need a shelf full of products
just to deal with urine?
Class will include demonstrations. Each student will get a manual.
Bruce DeLoatch
"Easily Increase Your Repeat and Referral Business With Newsletters and E-mails. • Why do most paper newsletters get trashed without ever being read? • What makes a paper newsletter interesting? • How important are colors and graphics? • How to create great newsletters even if you aren’t a good writer. • The easy way to send email newsletters that get opened and read • How to legitimately gather email addresses and have your customers voluntarily “opt-in” to your newsletter and email list • Free or low-cost methods of email and newsletter marketing Bruce DeLoatch, “The Cleaner’s Coach”- Technical Advisor for Truckmounts & Cleaning Solutions (TCS"
The Dirty Secrets about Rug Cleaning
There is a lot of BS being tossed around by instructors/suppliers in this business. Spending tens of thousands on big rug cleaning equipment and thousands on rug cleaning education is not a prerequisite for being a successful rug cleaner. It is the prerequisite for being - or attempting to be - a successful rug cleaning product distributor.
There is not just one way of becoming the "go to" rug expert in your town. Lisa Wagner lays out the options in settling up a rug cleaning operation from low-cost low-tech to high-cost high-tech, and the dirty truth that just because someone's set-up is an expensive one does not mean he's automatically making BIG bucks at it.
Come learn the truth about this business, and discover the resources that some rug instructors will wish you didn't have.
Jeff Cross
Monetize Your Marketing Methods
You may think your marketing methods are the best. But if they aren’t “monetized” (in other words, making you money) then you need to rethink your strategies. Jeff Cross, senior editor of Cleanfax magazine, will lead a group discussion on which marketing methods are best in today’s competitive marketplace. Learn what is working for some of your peers and what you might decide to remove from your marketing platform. Come prepared to work as teams to analyze print advertisements, how to write better, attention-grabbling headlines, and how to “imitate” advertising platforms that are proven to work in virtually any industry. A Q&A session will wrap up this seminar.
Jeff Cutshall
If some aren’t familiar with the VAST (Value Added Service for Technicians) information they can go to JonDon’s website. I believe Art Kelly posted some information about the class from their website a few days ago. (Hopefully Mr. P.S. himself will show up and we can convince him to participate. I’m still working on him.) Below I reposted some points I’ll be discussing. We’ll have to shorten them up quite a bit though since the class is normally 7 hours. Since I know we’ll have a lot of owner operators in attendance I’m planning on adjusting the presentation to fit both smaller owner operator type companies and as well as companies with employees. Either way the concepts of Value Added Service apply.
Value-Added Service Technician Cleaning (VAST) Class Overview
This one-day course takes the concepts from Strategies For Success and applies them to the technician in the home. A step-by-step program with how-to exercises shows technicians how to turn every customer into a “Customer Cheerleader.”
Transformational concepts such as the “80% rule, moments of truth, the value line and exceeding expectations”, turn the technician into a customer relationship expert. This has the effect of supercharging the technician with confidence in turn improving employee retention.
The customer’s perception of your company is heavily weighted by the interaction with the technician in her home. Make sure it is a good one.
Seminar Highlights
• Learn how to create "Customer Cheerleaders"—step by step
• Learn dozens of ways to avoid creating negative customer experiences
• Learn how to answer the homeowners unspoken questions
• Learn why "a satisfied client" just isn't good enough anymore
• Learn seven "moments of truth principles" that will transform the way your technicians work and view the customer—guaranteed!
The other JeffC
P.S. So Steve, are you coming or not?
P.S.S. Steve, please reread the first P.S.
Business Owners round table discussion w/ Ken Snow, Joe Harper, Greg Crowley, Brian Robison, Greg Cole and BIG Mike.
Getting Into Commercial Cleaning presented by Dane Gregory
Most cleaning industry technical training is focused on the "what"
and the "why" of cleaning. You will learn all about the surfaces you
will need to clean and maintain, how they are made, what they are
made of and how those characteristics will affect you as a cleaner.
We take training beyond this to a more practical,money making level.
We concentrate just as hard on the "how" of cleaning. You need to
know what products to use, and when, how to use them and most
importantly how to get the jobs.
Encapping large commercial carpet accounts and hard surfaces accounts will be covered.
Successfully Dealing With Urine Contamination presented by Scott Warrington
There are hundreds of products for treating the odor, stains and contamination caused by pet urine.
How can you choose the right product for a particular situation? Do you need a shelf full of products
just to deal with urine?
Class will include demonstrations. Each student will get a manual.
Bruce DeLoatch
"Easily Increase Your Repeat and Referral Business With Newsletters and E-mails. • Why do most paper newsletters get trashed without ever being read? • What makes a paper newsletter interesting? • How important are colors and graphics? • How to create great newsletters even if you aren’t a good writer. • The easy way to send email newsletters that get opened and read • How to legitimately gather email addresses and have your customers voluntarily “opt-in” to your newsletter and email list • Free or low-cost methods of email and newsletter marketing Bruce DeLoatch, “The Cleaner’s Coach”- Technical Advisor for Truckmounts & Cleaning Solutions (TCS"
