Marketing Tip - Drawing for FREE carpet cleaning

[George V]

0]http://www.youtube.com/watch?v=_RZDinEj_vo0]

[Transcript]
Marketing Tip – Drawings for Free Carpet Cleaning

Hello,

Today we talk about expanding your business using Drawings for Free Carpet Cleaning. Besides, when was the last time you met someone who didn’t want something for free? This can be very powerful in implemented properly.

Its’ easy! First, locate a popular restaurant and approach the manager with this deal. You would like to have a drawing for a FREE Carpet Cleaning in their restaurant. Then if he agrees setup an attractive box with small sheets of paper for people to write their names, address, and phone number. You can make the box yourself or order it off the internet.

The sheets are put in the box and a drawing is made at a predetermined time and the winner receives a free cleaning of their Living room, dining room, and hall. You could clean whatever you want for free, this is only an example.

What’s in it for the restaurant you ask? Well, the winner gets FREE service compliments of Joe’s Restaurant! So, the owner gets all the goodwill feelings of his customers for FREE. He also creates some excitement in the lives of his customers. People love FREE drawings.

What’s in it for you? Hey! Look in the box! You have a contact list of dirty carpets that want to be cleaned!

Now, you need to contact them ASAP. You can get postcards printed with a DEAL on the back and send them off to those Hot names you have, or contact them by phone. Remember this: Send them an offer they can’t refuse and they will use you.

 

[Royal Man]

Could be "sticky' if the leads are not pre-qualified in any way.

You might want to require them to be a homeowner and be present at the time of cleaning.

It will avoid a lot of problems.

IE: One room in move out apartments or cleaning when just the neighbor or child lets you in to clean the one room.


You could test by having them all be winners and they contact you.

Instead of having the extra step of the mailing where it could likely end up in the round file.

(I put 2/3 or my mail in the trash on the way to the door.)

Add only one free room within a 12 mo period.

Limit time offer.

Only x free rooms accepted by your company per month.

Stuff like that..


Might be more productive.

Re-ask the pre qualifying questing when you reserve their appointment.

Too many free rooms. Move them into the next month or 2 and mix them in with your regular work.