Jack May
That Kiwi
I have a group that I'm putting some marketing into their e letter.
They are a girls only club. They have a fortnightly e letter to their members which I'm taking out a set of advertising for the year. It'll work our at $20/letter and I have the option of each letter (26/yr) or every second letter (13/yr).
I want to do hardly any sales, more info that'll help them. Maybe self help stuff. etc.
I think the first NEEDS to be about the company so that they know who we are.
Along with the ad, comes two weeks free ad (same ad as in the letter) on their website. I can have a bold heading, 100 words, contact info on three lines so phone, email and clickable website and then our logo as well.
What would you include in the e letters?
How would you approach primarily the first one? intro? general stuff about the company? full on sales?
Thought anyone? help me brain storm.
A couple of ideas I have for further down the track are (just before Christmas) Red wine spill clean ups, another is tips on vacuuming and or carpet care/maintenance etc. Tips of leather. Tips of oriental rug care etc.
John
They are a girls only club. They have a fortnightly e letter to their members which I'm taking out a set of advertising for the year. It'll work our at $20/letter and I have the option of each letter (26/yr) or every second letter (13/yr).
I want to do hardly any sales, more info that'll help them. Maybe self help stuff. etc.
I think the first NEEDS to be about the company so that they know who we are.
Along with the ad, comes two weeks free ad (same ad as in the letter) on their website. I can have a bold heading, 100 words, contact info on three lines so phone, email and clickable website and then our logo as well.
What would you include in the e letters?
How would you approach primarily the first one? intro? general stuff about the company? full on sales?
Thought anyone? help me brain storm.
A couple of ideas I have for further down the track are (just before Christmas) Red wine spill clean ups, another is tips on vacuuming and or carpet care/maintenance etc. Tips of leather. Tips of oriental rug care etc.
John
