My Commercial Marketing Packet

[Jeremy]

So basically this is how I do it... It's nothing fancy but it works.

LOL I just realized I uploaded an old version of my flyer... Oh well you get the idea...

 

[FB7777]

jhc I've never offered free room or offers for free commercial cleaning, but I think a couple hundred sq ft in a dirty area to showcase your work would sufficient

Giving away 2000 sq ft of cleaning would be a very targeted audience, most of my commercial work has less than 2000 sq ft of visibly dirty carpet ( most commercial jobs of mine are 4000 sq ft and under )

you are requesting their filthiest area, that would take a few hours to clean properly

IMO , that 2000 sq ft free offer would remove their need to get their carpets cleaned

 

[NobleCarpetCleaners]

Can you quantify how it works for you? For instance, has this approach of ad copy added a quantifiable % of top line revenue versus what you were or were not doing before?

 

[Jeremy]

Giving away 2000 sq ft of cleaning would be a very targeted audience

Exactly! These are going to facilities over 15k sq ft or businesses with multiple locations that can make a nice quarterly route.... Thats part of what is cool about his business we choose our customers.

I used to do a 250 sq ft demo offer... It was effective for facilities in the 1k-5k sq ft range... The bigger 10-50k sq ft facilities never seemed to bite. The larger demo is targeted to larger accts. I generate these myself so I can adjust the offer to make certain that the client can get a good sense of our level of service and still "have a need" or at the very least a future need.

As far as it taking a little bit of time... You're absolutely right. It's called Elbow Grease marketing. Give them something of value (a couple hours of your time & chunk of clean carpet) and prepare them a couple of maintenance plans. Follow up & discuss them. Then sit back and let Karma run it's course. In my opinion 2-3 man hours and about $7 in chems is worth the next year of revenue you could gain from the prospective client.

I have had good success with this technique and sales letter in the past... This time it's just targeted to a different market segment and bigger facilities or potential customers with multiple facilities.

I generally send these out cold (call ahead to find out the right person) and then call 10 days later to see if the want to schedule a demo & let us take some measurements. The demos, are pretty much as good as a sale BUT a sale isn't a sale until the check clears. Anyway, if the prospect doesn't respond or book a demo, I'll send a post card or flyer in 6-8 weeks...

 

[tracywalker]

Good info! Thanks. I am creating a commercial route now. Enjoyed your info and numbers you shared on procleaners

 

[Jeremy]

Glad to help... Always have been. Anyway, if a follow up phone call and mailer dont cut it they get a visit from Yours Truly... It's the "maketing stalker" that gets the accts... Persue the cherry accts with a vengance. Just keep it polite, un-intrusive and friendly instead of weird & creepy... It helps to respect people's time and to target accts that you actually want to work for.

 

[Jeremy]

175 veiws.... I must be popular.

 

[Desk Jockey]

OK so I looked at it twice, but the rest ain't me!

Nice idea!