I own a bicycle shop, I am selling it to my youngest son who currently manages it.
I also am partner in a Pizza store.
The local radio station has a Sieze the Deal which is really close to Groupon except it is advertized daily on seven radio stations. We did a four for the price of one Seize the deal with our all you can eat pizza store and sold 830 (not exact number). We have the record at this point, no one else has broken 500. It has been very good for the pizza store, we have grown our customer base. Yes it is expensive feeding 800+ x 4 people for 800 x $2.50 or around $2000. However it has really picked up business.
Last year when Sieze the deal was brand new to our town we did a 50% off bicycle tuneup special right before the season started, end of February I believe. We sold about 40 tuneups for $25 instead of $50.
The local newspaper has decided to get into the Sieze the Deal market. They approached us with a deal. We do not do any paper advertizing, but they offered us a weekend deal. We could offer our $50 tuneup for $20. Then when the deal was done we could split the $20 with them or use the list price of our service $50 as a trade out for advertizing.
We could take $1800 in a check or $10,000 in advertizing at the open rate (normally you can get about a 20% discount on the open rate).
We sold 180 tuneups. We got 14 in on Monday. One customer instead of having their bike tuned up decided to buy a new bike ($500). We took the $20 they spent on the Tuneup off the price of the bike. The timing is great because we are really slow right now with snow still on the ground. The season will kick off really strong sometime in the next month when we get a good dose of sunshine.
A quote from my son. " I will trade an hour of labor to get a paying customer through my door anytime." We have a lot of clothes, tools, gadgets, computers that people are allowed to purchase when in the store. "Upsell anyone?"
We average about an hour per tuneup when we are busy. Two hours per tuneup when we are not backed up (go figure).
What are you willing to trade for the chance to deal with a new customer?
I also am partner in a Pizza store.
The local radio station has a Sieze the Deal which is really close to Groupon except it is advertized daily on seven radio stations. We did a four for the price of one Seize the deal with our all you can eat pizza store and sold 830 (not exact number). We have the record at this point, no one else has broken 500. It has been very good for the pizza store, we have grown our customer base. Yes it is expensive feeding 800+ x 4 people for 800 x $2.50 or around $2000. However it has really picked up business.
Last year when Sieze the deal was brand new to our town we did a 50% off bicycle tuneup special right before the season started, end of February I believe. We sold about 40 tuneups for $25 instead of $50.
The local newspaper has decided to get into the Sieze the Deal market. They approached us with a deal. We do not do any paper advertizing, but they offered us a weekend deal. We could offer our $50 tuneup for $20. Then when the deal was done we could split the $20 with them or use the list price of our service $50 as a trade out for advertizing.
We could take $1800 in a check or $10,000 in advertizing at the open rate (normally you can get about a 20% discount on the open rate).
We sold 180 tuneups. We got 14 in on Monday. One customer instead of having their bike tuned up decided to buy a new bike ($500). We took the $20 they spent on the Tuneup off the price of the bike. The timing is great because we are really slow right now with snow still on the ground. The season will kick off really strong sometime in the next month when we get a good dose of sunshine.
A quote from my son. " I will trade an hour of labor to get a paying customer through my door anytime." We have a lot of clothes, tools, gadgets, computers that people are allowed to purchase when in the store. "Upsell anyone?"
We average about an hour per tuneup when we are busy. Two hours per tuneup when we are not backed up (go figure).
What are you willing to trade for the chance to deal with a new customer?
