My new YP ad

Joined
Oct 19, 2006
Messages
890
Location
Lansing Mi.
Name
Kevin McCreary
mccrearyhealthyhomescarpetYPad.jpg
 
G

Guest

Guest
No YouARe wrong, It's aLL about the Carpet. IT's alL About thE GODDAMN CARPET. CLEAN THAT NASTY FLOOR COVERING.

MAKE iT cLEAN AND THen EAT IT!

GODDAMN YELloW pAges!
 

orbitalclean

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Joined
Sep 29, 2007
Messages
150
if it is not too late, change it to "whole house $99 with free scotchgard" if you want to book lots of jobs
 

billyeadon

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Nov 24, 2006
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Indianapolis
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Bill Yeadon
Yp

Well done. Hopefully you will carry this theme through all of your advertising. Consistency in look and message is critical.
 
G

Guest

Guest
You know what a good theme is??








Gladiator Movies!!

Bill, do you like gladiator movies?
 

Joe Appleby

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Feb 8, 2007
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Location
Danville, CA
Name
Joe Appleby
Unique. Maybe a color boarder so the copy doesn't get lost in adjacent print. I like it. Do you think the first sentence is a run on? Try a period after "your home".
 

Ron Werner

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Nov 25, 2006
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Sooke BC, Lower Vancouver Island
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Ron Werner
Has that negative connotation to it. The allergens "lurking" in the carpet. Many are replacing carpet to get rid of these "lurkers".

I think we need to be talking more of ' now that the carpet has filtered the allergens from the air, let me remove them' , something to that affect.

Nice looking ad. Hope it pulls for you.
 

Jimmy L

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Oct 7, 2006
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Ne
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Jimmy L
Now don't follow the crowd by falling in love with your marketing.

Crunch the numbers when they come in.


Wayne does make things pretty!
 
Joined
Oct 19, 2006
Messages
890
Location
Lansing Mi.
Name
Kevin McCreary
Credit Wayne Miller Obviously. He will be doing much more for me!!

The Book its going in is the "other" book first so we will see how it works.
 

Royal Man

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Oct 8, 2006
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Location
Lincoln NE
Name
Dave Yoakum
That's a great back & white ad!

Going without color will give you a larger ad and much better placement than a colored ad for the same money.

In fact, going full color can shrink your ad to 1/4 the size for the same price.

Very Wise use of marketing dollars.

The YPs are all about ad placement and ranking.
 

Jtuseo

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Joined
Feb 7, 2007
Messages
546
Location
Howard Beach NY
Name
Big Hoss
The Ad is all text. It looks like a mortgage company ad. People want pictures. They are to lazy to read text. Text doesn't draw people to look at your AD.
 

Fon Johnson

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Joined
Oct 15, 2006
Messages
1,066
I don't know.. I like it. Catchy graphics and a headline that compels me to read on. There is more..
 
Joined
Oct 19, 2006
Messages
890
Location
Lansing Mi.
Name
Kevin McCreary
I like to think it appeals more to my higher end "target audience" which includes not too many in this room including myself.

I intentionally sacrificed color for size, to play the placement game and I know it will stand out from the other ads in my local book.

It is also consistent with my other marketing efforts.

All of that means NOTHING if it wont ring the phones. We will see!

Not to mention the YP are nothing like they used to be for a residential carpet cleaner that stays out of emergency work and has a high price.

Just another piece of my marketing pie.
 
Joined
Nov 10, 2006
Messages
434
I am a strong believer in the YP's and probably spend more than most here. 50-80k a year on my 3 companies. However I like Waynes work but I'm mixed on this ad. I've tried all kinds and my last one has pulled best. So do you have any alternatives or is this it?
Rob.
 
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