Thank you for all the input guys


I have 2 more versions being played with. I also have some variations of #4 I'm looking at.
I mocked up (rough) letterheads, cards, a few different print ad layouts, van wraps, a few new website layouts, hats, shirts, even promotional items. So far #4 looks the best "in play" on the majority of places the logo will be used.
Standalone, it wasn't my first choice - focus group and seeing it in the wild changed that.
So far that is the leader. The wand has been removed and a lightning bolt or wind icon will be replacing that. To non-industry eye's, not a soul knew what it (wand) was at focus group time, so it went.
Tagline still in consideration, I have a few different options I'm considering right now.
This is going to be a long process - I have to brand two different services under one roof without a red lined division in marketing efforts, and am finally making a push to ween from traditional print advertising where ROI has been dwindling steadily, to more inbound style efforts, with a strong focus on branding, someplace I have failed at miserably imo.