Greg Cole
Member
NOT A ******* SALESMAN!
I once had a guy say “Don’t call me a salesman! I’m not a ******* salesman”. It was clear that he saw salespeople as lower than scum. Ironically, he became one of my best salesmen! For all the haters: Not once did the guy upsell additional “deep clean”. He didn’t believe in the power of Scotchgard, and didn’t want to buy a tile wand.
To be fair: His average carpet cleaning job was around $250 walk-out. This was when we charges a flat fee of $35 a room (deep cleaning included).
Instead, we worked on developing his ability to describe to clients what filtration soiling was. He felt comfortable talking about it. He felt comfortable making the association between it and air ducts needing cleaning. His airduct cleaning jobs were on average $2000. We made 30% of the sale by negotiating with a HVAC company that did the cleaning as a subcontractor. It wasn’t that he couldn’t sell: He only felt comfortable talking about and offering something he could see and felt comfortable selling.
We have all heard the saying: There are many different ways to skin a cat. You have to find what your best way is……
The systems I'm developing will help you find your way!
I once had a guy say “Don’t call me a salesman! I’m not a ******* salesman”. It was clear that he saw salespeople as lower than scum. Ironically, he became one of my best salesmen! For all the haters: Not once did the guy upsell additional “deep clean”. He didn’t believe in the power of Scotchgard, and didn’t want to buy a tile wand.
To be fair: His average carpet cleaning job was around $250 walk-out. This was when we charges a flat fee of $35 a room (deep cleaning included).
Instead, we worked on developing his ability to describe to clients what filtration soiling was. He felt comfortable talking about it. He felt comfortable making the association between it and air ducts needing cleaning. His airduct cleaning jobs were on average $2000. We made 30% of the sale by negotiating with a HVAC company that did the cleaning as a subcontractor. It wasn’t that he couldn’t sell: He only felt comfortable talking about and offering something he could see and felt comfortable selling.
We have all heard the saying: There are many different ways to skin a cat. You have to find what your best way is……
The systems I'm developing will help you find your way!
Last edited: