Jon,
The site looks like a low budget commercial. the pics are too big, too fast and too meaningless.
Just have a normal heading with your phone and email in the right top corner...remember to have a call to action.
It's worse than a rotovac website.
Seriously....take a look at yours...then go look at Stanley Steemers and see that yours is just not soft enough for YOUR potential customer.
You can't find your phone number...even though it's at the top....it's too cluttered up there and the number is too small....Like Fred sed.
It looks unfinished...even though a site is never finished ...it should never look that way.
I don't care how much you like the guy doing the site...dump him and the site and do it right (hey it's a song)
Simple template with borders, a few nice pics with a good amount of info...not too much...and your info at the top (and bottom)
Remember to make your phone, email and call to action standout...you don't want it all crazy huge or anything...just enough where it is the first thing they notice.
Flash is hard to SEO...some say not worth it....Google doesn't know what it's looking at unless it is described to them.
Hope this helps...good luck.
