For those of you that use them please let me see a good call to action. I have tried the free room, no good and I currently run no specials so let's see some good ones thanks.
I send a reminder at 6 mos. and again at 12 mos. if they didn't respond to the 6 month.
It requires a little bit of record keeping, but I've had very good response. I have found that so many people loose track of time and just don't realize how long it has been.
if you can track your customers that didn't use your service for over a year send them an i miss you card with a great offer to get them back. it may take some time to track but it can be a very successful campaign. I miss you with a free room offer has worked well for us.