Send postcards to prior customers, not potential customers. Send them a 1st class stamped letter. Hand written address, or a nice font printed.
People with money are not the same as you are. They have different values and think differently.
Inside the envelope, have a nice letter introducing yourself, and what you can do for them.
A flier is something they toss without reading it.
Include a business card- no magnets.
No discounts or free rooms.
A picture of yourself, and your truck goes further than no picture. They do not want Mr. Scruffy Cleaner in their driveway, much less in their house.
Dress nicely- nice shirt and long pants. No T-shirt or shorts. Nice shoes.
Consider this- looking at yourself in the mirror, ask the image if you would hire you looking the way you are?
Image is VERY important. The car they drive, the condition of their yard, the clothes they wear, the age and condition of their furnishings is important to the people, and the image of those who service their goods is also important.
People who spend $500,000 on their furnishings are not interested in a big discount, or free rooms. They paid top dollar for their furnishings, and want the best person to care for them.
The best route in, in my opinion, is through referrals from interior designers. Work on them too.
One interior designer can send you dozens of high end customers, and you go in without competition.
Mrs. Piffelton calls me and says- "Mr. Pooftie, the designer who designed my furnishings told me to not let anybody except Gary Heacock to clean them."
No competition that way.
Gary